TRACKING E-SHOPPER BEHAVIOUR TO ENSURE THAT

YOU LOSE MINIMUM SALES AT YOUR CHECKOUT

Basket abandonment – the facts, and how we reduce it

We’ve all done it: seen a product we like in a high street shop or shopping centre department store, decided to purchase it, taken it to the checkout, but then had a change of heart. After making our excuses (or not!), we’ve abandoned the product there and then. Or maybe we fully intended to buy the product and felt excited about doing so, but then the actual checkout process seemed too protracted, irksomely difficult, a hassle, unsafe even.

E-shopper behaviour, and how anonymity influences it

Internet shopping is similar to ‘offline shopping’ but not exactly the same. Why? Because the internet shopping experience involves no ‘live’ person to person interaction (or potential interaction) and so the option to simply window-browse, drop items in a virtual shopping basket as a kind of online wish list for later, or to decide against purchasing an item at the checkout because there is absolutely no embarrassment in doing so as there would be in a bricks and mortar store. After all, who’s going to know, right?

Trebled conversions are only a phone call away

Although billions of pounds are spent online each year in the UK alone, such gigantic sums could be even greater if e-shoppers followed through to purchasing completion.

The adeo group works hard to build a clear picture of e-shopper behaviour and – combined with our  clients’ understanding of the motivations of their customers – then take these behavioural patterns fully into account when designing your online E-commerce website from us.

Learn more about how we can help reduce abandonment from YOUR site

Now go to our facts on conversions page to find out the key elements which positively influence e-shopper behaviour to the point that they follow through with a sale, rather than being put off by dissuasive elements which, for your particular online store, could be dramatically hitting your potential sales and stopping you from making significantly higher profits.

You will also learn how psychology plays a huge part in the overall online shopping experience and e-shopper behavioural patterns, and how it is not necessarily the actual checkout stage of the ‘seeing-liking-dropping into virtual shopping basket-buying’ chain that dictates whether an e-shopper ultimately parts with their money.

That facts on conversions page link again.