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77% Europeans go online daily

February 26th, 2010

Due to the large uptake of social media and online entertainment such as video, IAB Europe research has now shown that the majority of Europeans go online 6 to 7 times a week now. Northern Europeans go online more frequently than Eastern Europeans who tend to go online for longer periods.

The individual country statistics showed that Belgian, Danish, Italian and Swedish users accessed their email most and Belgians were also the most likely to use search engines. Consumer confidence had gone up and a major factor in this has been Online Banking with Norwegians leading the way while Romanians trailed at 19% uptake.

The UK showed a preference for “real” news and still preferred traditional print with the lowest uptake at 68%, however with many new mediums coming online ie the Apple Ipad we have yet to see how this will impact printed newspapers in the coming years.

Still the Ecommerce Market is thriving with 57% of Europeans having made an online purchase in the last 12 months. Eastern Europe again showed hesitancy with only 24% making online purchases.

Year on year we see rises within this market and with the many benefits of trading online and the audiences you can reach its little wonder why it’s doing so well.

Success in ecommerce is not a given though, it still takes a lot of hard work and working with the right partners and having the right platform to deliver results.

Is your website PCI DSS Compliant

February 24th, 2010

So it looks like the banks are stepping up on the need for your ecommerce business to be PCI DSS Compliant.

Clients are now receiving letters from their banks, streamline to mention one, stating they have to signup to the compliance management program.

This is so they can manage the process to make sure online traders are PCI Compliant. In 2009 Visa Europe saw a 75%  increase in data compromises compared to 2009. Larger organisations have now tightened up their security and hackers are now turning their attention to smaller merchants to harvest data.

This is now quite in depth and every security loophole must be plugged. Many web development companies are not PCI Compliant.

Is Yours?

Dont be caught out and incur hefty fines!

If you would like to find out some more information check out our page on PCI Compliance or get in touch if you would like to discuss your website and PCI Compliance.

OnlineXcellence launched

February 5th, 2010

Adeo launched the new OnlineXcellence.com website. The site has been developed to help business owners acheive Online Xcellence by helping them via training, seminars and workshops.

The first seminar will be held on the 12th of February 2010 and will be addressed by one of the worlds top SEO experts, Rand Fishkin (seomoz)

Visit OnlineXcellence to book your place.

Google to drop support of Internet Explorer 6

February 3rd, 2010

I just received an email from google:

In order to continue to improve our products and deliver more sophisticated features and performance, we are harnessing some of the latest improvements in web browser technology.  This includes faster JavaScript processing and new standards like HTML5.  As a result, over the course of 2010, we will be phasing out support for Microsoft Internet Explorer 6.0 ​as well as other older browsers that are not supported by their own manufacturers.

We plan to begin phasing out support of these older browsers on the Google Docs suite and the Google Sites editor on March 1, 2010.  After that point, certain functionality within these applications may have higher latency and may not work correctly in these older browsers. Later in 2010, we will start to phase out support for these browsers for Google Mail and Google Calendar.

Starting this week, users on these older browsers will see a message in Google Docs and the Google Sites editor explaining this change and asking them to upgrade their browser.  We will also alert you again closer to March 1 to remind you of this change.

please update your browser to its latest version.

Conversion is the Key to success

January 17th, 2010

Focusing on converting your current visitors to buyers will increase your revenue exponentially thus increasing profits.

As you can see from the two tables below implementing ‘On Page Conversion’ will dramatically increase your revenue keeping your marketing costs fixed while increasing profits.

 

Table 1 – Effects on revenue from increasing the number of visitors to the site

No. of Visitors

Conversion Ratio

Orders

Revenue

30,000

1%

300

£15,000

40,000

1%

400

£20,000

50,000

1%

500

£25,000

60,000

1%

600

£30,000

 

Table 2 – Effects on revenue from increasing the conversion ratio of the site

No. of Visitors

Conversion Ratio

Orders

Revenue

30,000

1%

300

£15,000

30,000

2%

600

£30,000

30,000

3%

900

£45,000

30,000

4%

1,200

£60,000

Note: both tables assume an average order value of £50.00

 

At Adeo Group we concentrate on converting visitors to buyers.

PCI Compliance for online trading

January 17th, 2010

As from the 1st October 2009 PCI Compliance has become law and merchants must have these measures in place. Failure of merchants (eg online shops) to meet compliance standards can result in fines from credit card companies and banks, and even the loss of the ability to process credit cards. It can also increase your PCI category level which makes compliance in future more expensive and time consuming.

The Basics of PCI Compliance and Validation Regulations

The payment card industry compliance and validation regulations apply to financial institutions, Internet vendors and retail merchants. The rules spell out what security measures must be taken to protect the private information of employers and employees during any transaction occurring with the use of a paycard. They also require certain auditing procedures. The Payment Card Industry Data Security Standard is used by all card brands to assure the security of the data gathered while an employee is making a transaction at a bank or participating vendor.

There are six categories of PCI compliance security standards.

Build and Maintain a Secure Network

Requirement 1: Install and maintain a firewall configuration to protect cardholder data

Requirement 2: Do not use vendor-supplied defaults for system passwords and other security parameters

Protect Cardholder Data

Requirement 3: Protect stored cardholder data

Requirement 4: Encrypt transmission of cardholder data across open, public networks

Maintain a Vulnerability Management Program

Requirement 5: Use and regularly update anti-virus software

Requirement 6: Develop and maintain secure systems and applications

Implement Strong Access Control Measures

Requirement 7: Restrict access to cardholder data by business need-to-know

Requirement 8: Assign a unique ID to each person with computer access

Requirement 9: Restrict physical access to cardholder data

Regularly Monitor and Test Networks

Requirement 10: Track and monitor all access to network resources and cardholder data

Requirement 11: Regularly test security systems and processes

Maintain an Information Security Policy

Requirement 12: Maintain a policy that addresses information security

Additionally, there are four merchant categories:

Merchants with more than 6,000,000 transactions per year. Other merchants in Level 1 will be merchants whose security has been violated and data compromised and merchants which another credit card company have classified as Level 1.

Merchants with 150,000 to 6,000,000 transactions per year.

Merchants with 20,000 to 150,000 transactions per year.

Merchants with less than 20,000 transactions per year

PCI Compliance Validation

Credit card companies validate that vendors are abiding by the PCI Compliance regulations. The volume of transactions and the risk determined by the credit card company determines the validation rating for the merchants and institutions accepting credit/debit and paycards. Along with requiring participating businesses to complete a self-assessment questionnaire, MasterCard and Visa perform the following actions to validate a participating business’ security:

An on-site visit and

A network scan performed by an authorised PCI Compliance scanning vendor.

More information can be found at http://www.pcicomplianceguide.org/pci-basics.php

Happy New Year

January 1st, 2010

All the best for 2010 from everybody at the Adeo Group.

Proudfoot Leather launch new site

December 27th, 2009

The new Proudfoot Leather is open for business. Offering a wide range of leather bags and accessories via a feature rich ecommerce platform.

Visit the site at www.proudfootleather.com

Merry Christmas

December 25th, 2009

Merry Christmas and a Happy New Year.

Is your ecommerce shop performing?

December 9th, 2009
This article is about some common mistakes that are made by many people on their ecommerce shops.Some of these are very simple and some are a little more complicated, but it shows the importance of choosing the right web design company and also analysing your Google analytics and making the relevant changes to the information you are being given from that.
 
1. Site Navigation – A good navigation is key, you have to offer your visitor the simplest way to find they products they are looking for. A number of visitors may be lucky enough to land on the exact product they are looking for, however for many they will arrive at your home page or may even want to look at another product after arriving at a product page.Give the visitors the options to help them search, ask them “What are you looking for?” and guide them if you can.
   
2. Internal Site Search – Probably around 20% or more of visitors to your website will use your internal search. Take yourself as a visitor for example, you go to Amazon, what do you do? You enter in the search box what you are looking for. Relevant returned searches are a key to converting to sales.One mistake in internal site search is bringing back search results that just are not relevant to what was searched for, nothing worse than having to trawl through the results just to find that 2 pages down you have finally found what you are looking for.
   
3. Filter Results – Personally I see this as a key area within any ecommerce site. You have to be able to filter your results by price, brand, colours etc. Depending on the site you have you should be able to choose what the filter options are. Make these relevant to the products you are selling.
   
4. Product Page Content – So you have the customer at the product page, how do you make them push the add to cart button. This is the first stage in the buying process, what has to be right?Firstly the layout of the product page has to be right, position of the buttons and colours. Subtle changes can make all the difference and you should spend time on doing some split testing on the pages with button colours etc, monitor this with Google analytics and make the correct decisions based on this.Secondly Images are important, people can’t touch the item so you have to make the images as perfect as possible, even at 360 degree of the product if they are suitable for this.

Thirdly product descriptions, this is key. If a user needs more information they have to be able to find it out on the page, you don’t want them searching the web to find it on someone else’s site, give them everything they need to make the buying decision.

Fourth I would say give them the extra info, this relates to delivery information and costs, returns info and T&C’s. Build the confidence at all times, if they can find all this info on the page and you satisfy their questions then the chances are they will add to cart.

   
5. Basket Conversion – we now have them in the basket, what’s the best way to let anyone continue through this. That’s easy; make it as simple as possible. Nobody will go through a shopping process if they find it hard, remember what may be easy to you is hard to someone else; you have to remember everyone’s skill level of using the web is different. Again build the confidence of the customer by offering contact information, returns info and delivery info.
   
7. Payment Options – Giving your visitor and potentially a customer a number of ways to pay is a fantastic way to convert on those latter stages. People like to have the options to pay by whatever card they have or use Google checkout along with other providers like paypal etc.
 
These are just a few points to take in to consideration. I hope you find them of use.

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