Focusing on converting your current visitors to buyers will increase your revenue exponentially thus increasing profits.
As you can see from the two tables below implementing ‘On Page Conversion’ will dramatically increase your revenue keeping your marketing costs fixed while increasing profits.
Table 1 – Effects on revenue from increasing the number of visitors to the site
|
No. of Visitors |
Conversion Ratio |
Orders |
Revenue |
|
30,000 |
1% |
300 |
£15,000 |
|
40,000 |
1% |
400 |
£20,000 |
|
50,000 |
1% |
500 |
£25,000 |
|
60,000 |
1% |
600 |
£30,000 |
Table 2 – Effects on revenue from increasing the conversion ratio of the site
|
No. of Visitors |
Conversion Ratio |
Orders |
Revenue |
|
30,000 |
1% |
300 |
£15,000 |
|
30,000 |
2% |
600 |
£30,000 |
|
30,000 |
3% |
900 |
£45,000 |
|
30,000 |
4% |
1,200 |
£60,000 |
Note: both tables assume an average order value of £50.00
At Adeo Group we concentrate on converting visitors to buyers.