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Archive for March, 2012

Facebook Timeline Checklist for your Business Page

Friday, March 23rd, 2012

So not long now until March 30th when Facebook roll out the timeline update to the business pages.

As you may have seen some brands and companies have updated theirs already and you can find some examples here.

http://www.facebook.com/adeogroup our own

http://www.facebook.com/cocacola

http://www.facebook.com/manchesterunited

Here is a checklist of some things you may want to consider:

Facebook’s new guidelines can be found here http://www.facebook.com/page_guidelines.php

Some points to highlight:

  • Don’t use a cover image you don’t have the copyright for or permission to use (more on the cover image later in this post)
  • Don’t use pricing or calls to action in cover image. I suspect we’re going to see a lot of people get creative in “breaking” the spirit of this rule while staying within the actual rule itself
  • Don’t try to incentivize liking or sharing in your cover image. Again, I suspect people will get pretty creative playing within the rules here
  • The contact information, such as physical address, telephone, email and web address, should only be in the “about” area of your profile

Cover Image

What you will probably notice right away on the new format is the main image which acts more like a banner. The image size is 851px X 350px (that’s 851 pixels wide by 350 pixels high) and based on the guidelines you shouldn’t use an image you don’t have permission to use along with showing pricing, sell and calls to action to get users to do something.

Make sure the image makes a good impression and gives an oversight to your brand visually. You can view a free Photoshop template for Facebook timelines here. http://designfiles.net/blog/free-photoshop-template-facebook-timelines/

If you can choose and image that has an impact, something that people will relate to in reference to your brand and create the impression that you are looking for about your business. Sites like Shutterstock can provide images if you don’t have anything suitable and you possibly may be able to use these for free for business pages, but you best check that with Shutterstock before going ahead.

Communicating with your fans or followers

In my opinion this update is trying to make companies engage with their followers more, giving updates, posting comments, images and videos and anything else that may be relevant to the social aspect of marketing your business.

Many of our clients have commented on the fact that having a Facebook or Twitter account could be bad as people can post negative things on your wall, but for me that’s just part of the course with any business as you can’t get it right 100% of the time all the time and I would rather someone communicated that directly with me through my social network so that I can deal with it and put it right. Once followers see how you dealt with the issue then they can see you are a good company and you take notice of your customers and their issues, alternatively instead of doing customer service in public on their Facebook wall, brands can now have private messages with customers/fans. Hopefully this will remove some organization’s concerns about getting involved on Facebook and social media in general.

Loss of Landing Pages

We have had a number of clients complaining about the default landing page being removed, however it was heavily abused with like-gating and tricking people in sharing or linking you. The new timeline will only have one default landing page.

Only 4 Tabs are Available on Homepage

On your landing page you now have four visible tabs, the first being photos, you can move the others around after this and you can add more which can be accessed by the little arrow to the right hand site of the boxes, you can control the three other tabs’ names and icons, so use them to your advantage.

Have a look at http://www.facebook.com/cocacola and you will see their four boxes, but the arrow shows a further eight.

Pin Featured Content

If your company has an important post, message, or or offer, you can now “pin” that to the top. It won’t be displaced when you post new updates or upload new photos. Just keep in mind that you can only pin something for 7 days. When you’ve pinned it, you’ll see a little ribbon in the upper right corner.

Milestones

Like personal pages, brand pages can now have milestones. This should be used for things that are important to you customers, not for letting them know how much you paid for your lunch.

Brand Name Changes and Vanity URL

If you are new to brand pages then you should choose wisely: once you pass 100 fans/followers, you can’t change it. If you are over 100, you can force people to unsubscribe to get yourself below that threshold and change your name. If you’ve got a good size following, though, that’s not a viable solution, and you’re stuck with the name you chose when you started. One good thing is Facebook has also removed the minimum of 25 fans/followers to get a vanity URL.

Having a vanity URL is great as when you advertise your Facebook page its simpler for people to remember and search.

Thanks for taking the time to read and I hope you find some of these points useful.

New HB Markets Stockbroker Site Launched

Tuesday, March 13th, 2012

HB Markets is an award-winning provider of advisory stockbroking and other investment solutions.

The site has integration of stocks and share information.

Check out our portfolio and testimonial

http://www.adeogroup.co.uk/hb-markets-cms-website-c-135-p-353

European Cookie Law, will your site pass the test?

Wednesday, March 7th, 2012

So the countdown is on and on 26th May 2012 all UK websites must offer users opt-in consent tools to allow cookies that pass information about your browsing activities to 3rd parties.

What does this mean for your website?

Well it’s been a very grey area and getting the correct answer as to what will make your site legal or not has been tough.

We still think it’s not entirely clear, but what we do know is that 3rd party cookies must be declared, so if you use the likes of Google analytics, Facebook plugins, Twitter plugins, any analytics programs or anything else out with your site then you need to let your visitor know what you are using.

Then you need to offer them the option to accept these or reject them.

This is going to bring a whole host of issues and the following will explain the process of what could happen.

The user arrives at your site and is presented with a message, possibly at the top of the screen like this site

http://www.ico.gov.uk/for_organisations/privacy_and_electronic_communications/the_guide/cookies.aspx

so you have two options here.

  1. Do Nothing or
  2. Click Accept

So choosing option A will stop any 3rd party cookies running, this means if you use analytics for example to track users, this won’t work and the figures will be skewed essentially meaning you won’t have that valuable data you rely on to make decisions about your website.

Choosing B, well this will let things happen in the normal way, but you will notice that people can select cookies for individual elements, so they may say yes to Facebook, but no to analytics.

The consequences could be high.

The Information Commissioners Office (ICO) is the body responsible for enforcing the UK law, with powers to fine website owners up to £500,000 for serious breaches in the law.

I think the next year is going to prove very interesting to see how the larger ecommerce sites battle this.

There are companies out there offering solutions to make your site compliant, but that’s only one element, you could still miss out on that valuable analytics data.

I’d say one of the most important elements in any website is being able to track visitors and what they do while on your site. Fortunately Adeo have integrated an analytics platform that doesn’t include 3rd party cookies and this means we don’t have to ask for permission, so our own analytics won’t be skewed.

If you would like any more info, feel free to contact us as we will be integrating this in to our CMS and Ecommerce platforms.