Why not check out our digital Christmas card with some useful tips to running your website.
Why not check out our digital Christmas card with some useful tips to running your website.
Tullibardine distillery has launched its new site, exciting times ahead for the brand and their products.
Great news for Glasgow as an amazing project gets the green light.
This development looks spectacular and looking forward to it being completed.
Adeo are really happy to be part of such a big project and having the opportunity to develop the website on our CMS platform.
check out the site here http://www.broomielawquayglasgow.com/
and the BBC article here http://www.bbc.co.uk/news/uk-scotland-scotland-business-15559204
Its been a great year for Adeo and working with clients like thehealthbay.com has really proven that our ecommerce platform can achieve great things.
In the first year trading the site has almost made the 2 million turnover mark. We have been constantly developing this platform with features both from an admin perspective and front end user experience.
Read the story published here
We wish Konrad all the success in the future and are excited to be working on this project in the years to come.
So bing have caught up with google on this, free listing so get your business on there.
http://www.bing.com/businessportal, also a good idea is to register for bing web master tools and submit your site to that.
We’re hearing more and more over the past months about the importance of social media being implemented into your site. So what is the importance of using Social media as a marketing tool?
Social Media Marketing being a tool for SEO is something that is greatly talked about in the industry at the moment, with all types of opinions. Personally here at Adeo we think it is an important part of online marketing and implement it to all our new sites. From experience we have found blogging to be highly effective especially when talking about a “hot” topic this can do wonders for ranking and boosting traffic to your site. Regular blogging we feel is important because not only can it drive extra traffic to your site but keeps your content fresh.
Facebook and twitter is something that everyone is talking about in the industry and people are sceptical about if this really works. Personally we believe with the right fan base it can be a great tool. Facebook advertising can also be a powerful tool, the great thing about this compared to PPC for example is you can set up a very targeted marketing campaign which maximises your campaign effectiveness. However it is important to research your target market as like PPC this can quite easily lose money for you.
An up and coming avenue we have tried and tested and found to be very effective is You Tube. We are advising more and more clients to set up a you tube account and implement videos onto their site. This is also great for attracting new traffic to your site, if you have the right keywords in your video name these are picked up on a google search.
Overall all aspects of Social Media do contribute to SEO and is something that all businesses should be a part of. By joining this community you can learn exactly what people expect from you and your business. You get the interaction with the public who can comment on your business. Some people are scared about receiving bad reviews on the likes of facebook but it’s all about how you deal with these issues and the perfect opportunity to exceed your customers expectations with quick responses and helpful feedback.
I just received an email from google:
In order to continue to improve our products and deliver more sophisticated features and performance, we are harnessing some of the latest improvements in web browser technology. This includes faster JavaScript processing and new standards like HTML5. As a result, over the course of 2010, we will be phasing out support for Microsoft Internet Explorer 6.0 as well as other older browsers that are not supported by their own manufacturers.
We plan to begin phasing out support of these older browsers on the Google Docs suite and the Google Sites editor on March 1, 2010. After that point, certain functionality within these applications may have higher latency and may not work correctly in these older browsers. Later in 2010, we will start to phase out support for these browsers for Google Mail and Google Calendar.
Starting this week, users on these older browsers will see a message in Google Docs and the Google Sites editor explaining this change and asking them to upgrade their browser. We will also alert you again closer to March 1 to remind you of this change.
please update your browser to its latest version.
Focusing on converting your current visitors to buyers will increase your revenue exponentially thus increasing profits.
As you can see from the two tables below implementing ‘On Page Conversion’ will dramatically increase your revenue keeping your marketing costs fixed while increasing profits.
Table 1 – Effects on revenue from increasing the number of visitors to the site
|
No. of Visitors |
Conversion Ratio |
Orders |
Revenue |
|
30,000 |
1% |
300 |
£15,000 |
|
40,000 |
1% |
400 |
£20,000 |
|
50,000 |
1% |
500 |
£25,000 |
|
60,000 |
1% |
600 |
£30,000 |
Table 2 – Effects on revenue from increasing the conversion ratio of the site
|
No. of Visitors |
Conversion Ratio |
Orders |
Revenue |
|
30,000 |
1% |
300 |
£15,000 |
|
30,000 |
2% |
600 |
£30,000 |
|
30,000 |
3% |
900 |
£45,000 |
|
30,000 |
4% |
1,200 |
£60,000 |
Note: both tables assume an average order value of £50.00
At Adeo Group we concentrate on converting visitors to buyers.
As from the 1st October 2009 PCI Compliance has become law and merchants must have these measures in place. Failure of merchants (eg online shops) to meet compliance standards can result in fines from credit card companies and banks, and even the loss of the ability to process credit cards. It can also increase your PCI category level which makes compliance in future more expensive and time consuming.
The Basics of PCI Compliance and Validation Regulations
The payment card industry compliance and validation regulations apply to financial institutions, Internet vendors and retail merchants. The rules spell out what security measures must be taken to protect the private information of employers and employees during any transaction occurring with the use of a paycard. They also require certain auditing procedures. The Payment Card Industry Data Security Standard is used by all card brands to assure the security of the data gathered while an employee is making a transaction at a bank or participating vendor.
There are six categories of PCI compliance security standards.
Build and Maintain a Secure Network
Requirement 1: Install and maintain a firewall configuration to protect cardholder data
Requirement 2: Do not use vendor-supplied defaults for system passwords and other security parameters
Protect Cardholder Data
Requirement 3: Protect stored cardholder data
Requirement 4: Encrypt transmission of cardholder data across open, public networks
Maintain a Vulnerability Management Program
Requirement 5: Use and regularly update anti-virus software
Requirement 6: Develop and maintain secure systems and applications
Implement Strong Access Control Measures
Requirement 7: Restrict access to cardholder data by business need-to-know
Requirement 8: Assign a unique ID to each person with computer access
Requirement 9: Restrict physical access to cardholder data
Regularly Monitor and Test Networks
Requirement 10: Track and monitor all access to network resources and cardholder data
Requirement 11: Regularly test security systems and processes
Maintain an Information Security Policy
Requirement 12: Maintain a policy that addresses information security
Additionally, there are four merchant categories:
Merchants with more than 6,000,000 transactions per year. Other merchants in Level 1 will be merchants whose security has been violated and data compromised and merchants which another credit card company have classified as Level 1.
Merchants with 150,000 to 6,000,000 transactions per year.
Merchants with 20,000 to 150,000 transactions per year.
Merchants with less than 20,000 transactions per year
PCI Compliance Validation
Credit card companies validate that vendors are abiding by the PCI Compliance regulations. The volume of transactions and the risk determined by the credit card company determines the validation rating for the merchants and institutions accepting credit/debit and paycards. Along with requiring participating businesses to complete a self-assessment questionnaire, MasterCard and Visa perform the following actions to validate a participating business’ security:
An on-site visit and
A network scan performed by an authorised PCI Compliance scanning vendor.
More information can be found at http://www.pcicomplianceguide.org/pci-basics.php