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Five PCI Compliance Amendments You Should Take a Note Of

Tuesday, October 21st, 2014

eCommerceDo you have an ecommerce business? It does not matter what item you sell. You are most probably subject to Payment Card Industry or PCI compliance especially if it has to do with online payments. PCI compliance is indeed vital, but unfortunately, it can be overwhelming at least during the early stages. But considering how the new amendments are going to be effective soon, it is best that those running businesses understood them.

Though there is much to learn about the changes, but for the purpose of quick comprehension, they can be divided into 5 key PCI amendments that you should take a note of. They become effective on 1 January 2015. Nevertheless, some of them will be classified as best practices until June 2015. Being ready to face these things is undoubtedly wise.

Meaning of PCI Compliance

Payment Card Industry Data Security Standards, abbreviated as PCI DSS refer to security standards that businesses have to comply with if they are managing cardholders’ details for POS, ATM, debit, e-purse, credit and prepaid cards. If you are managing online payments, then you should be aware of them. And in case you already do, just make sure that you keep track of all the changes.

Current PCI DSS Status

Currently, the PCI DSS is of Version Two. The plan is to shift from this version to PCI DSS and PA DSS 3.0 or Version 3. Current businesses that are PCI DSS 2.0 compliant have time up to 1 January, 2015 to implement the relevant changes. It is the perfect time for a change, New Year, a new beginning.

To make things simple, there are 5 key PCI compliance amendments to be taken note of. Since it is always good to know everything, try to read up regarding the rest of the amendments. This will ensure you are not left behind in any way. Here are the five key PCI compliance amendments:

1. Pen Test Method Standardization

Right now, pen testing is compulsory for PCI if card information is being processed, transferred or kept. But with the amendment, it will also be necessary to have an established process and method for doing so, as agreed with the pen testing company. Documenting and implementing this method not to mention satisfactorily assessing the control related to cardholder detail securing is vital too.

During the early stage, doing these things might be hard for many businesses especially the smaller ones. They may not have their own staff to do them. Thus they may to hire outsiders. And have to be careful of whom they hire.

2. System Component Inventory

This has to do with businesses keeping stock of practically everything, ranging from hardware (network equipment and virtual hosts) to software (commercial, custom and common applications). Every single item needs to be recorded with description of every use or function.

Since there is no automation, maintaining an inventory might be difficult for IT personnel. They may have to use up much time to improve and polish ways for handling and establishing the entire process. But then when everything is done, it would be a lot easier for finding what you want.

3. Dealings with Vendors

Clear documentation about whether it is the organization or vendor that handles a specific PCI DSS requirement is vital. For instance, if a business utilises data centre hosted by a vendor, the centre’s physical retrieval restrictions is handled by the business. This also covers the controls needed for handling the business. Companies should stress on these issues prior to selecting any service provider.

Since there is analysis of precisely how every vendor is utilised, this requisite may seem difficult. But in reality, retailers should know precisely what the subcontractor does, where control responsibility lies and how to generate documents explaining such things.

4. Software for Anti-malware

Another important thing to be addressed by businesses is in relation to software for anti-malware. Just because a specific system hasn’t been attacked before, this doesn’t mean it is malware fool proof. So evaluating, identifying and using the right anti-malware software is important.

Even if you utilise a system that doesn’t have a history of being attacked by malware, it is still necessary to have a process in place that ensures the system’s safety. There should be some kind of immediate warning system with red alert alarm bells or such in the event of a malware attack.

5. Point of Sale and Physical Retrieval

This particular requirement has to do with the retailer’s on-site personnel’s physical access. The access should be based on a specific person’s job role. It should be rescinded in the event of the staff’s resignation or termination. According to requirement 9.9, retailers should “protect devices that capture payment card data …from tampering and substitution”.

But this requisite may seem complicated for many retailers to follow. Testing methods for this specific requisite include verification of procedures for “maintaining a list of devices”. This requisite might seem like a new concept for various retail location managers or site administrators. It may need some amount of preparation, employee training and socialisation to ensure full implementation.

Since the effective date is 1 January 2015, there is ample time to establish or implement the necessary PCI amendments. After all, the changes are meant to create a more customer focused online payment system for your website or ecommerce, which may in turn gain new customers.

If you would like to find out more contact us today and see how we can help.

A Deeper Insight into The Secrets Of Great B2B Content

Tuesday, October 7th, 2014

laptopCreating efficient, original and appealing B2B content that will benefit the reader, keep him engaged and interested until the end and help you diversify your target market can be a lot more difficult than some people might think.

Here are some of the best tips to consider when writing outstanding B2B text for content marketing:

1. Focus More On The Reader Than On Selling Your Product

One of the biggest mistakes copywriters and business owners alike tend to make these days is that they are too focused on selling their products, instead of being focused on delivering an informative piece of text that will benefit the reader. Every reader wants to get something out of every text he reads, the last thing he wants is to come across a ‘salesy’ piece that is too advertising-oriented. The interests of the target group must always be taken into account when writing good B2B content, as opposed to the interests of the company!

2. People Like Funny And Entertaining Content!

One can never go wrong with an entertaining piece of content. Humor is the key to reaching out to your target market, amusement has always brought people closer and it will always do that. People get bored very quickly when they come across a lengthy and dull piece of text that does not deliver what it promises in the title.

This is actually the nightmare of every copywriter and content marketer, as the primary goal of the content is to inform and to draw the attention of the reader. If it fails to do that, then the B2B content in question is good for nothing – besides this, entertaining content is more likely to be shared via social media, and it is everybody’s dream to create a piece that will go viral, as that is the cheapest and the fastest way to raise brand awareness!

3. Never Forget Your Goals

As mentioned above, it is crucial to come up with a funny, appealing and informative text that the reader will actually enjoy. This should go without saying – never forget the reason why you are writing the B2B content in the first place. The content must be related to very specific topics, it must be very easy to read, and it must be versatile enough to appeal to just about everybody.

At the same time, it is extremely important to add a touch of personality and passion to every written text. People want to feel that “human warmth” when they read a text, they do not want to read an impersonal text that sounds as if it was written by a robot, then want to read a genuine piece written by a person who is truly looking forward to connecting with his audience.

If you would like to find out more about content marketing and search engine optimization contact us today!

eCommerce solutions for Sage 200 users

Thursday, July 3rd, 2014

shutterstock_131950856Sage 200 Integrations for Improved Efficiency

In a short period of time, many companies with websites that include a retail or financial services aspect have been taking the plunge, integrating Sage 200 software into their accounts and eCommerce systems for improved efficiency. Accountancy and sales processes stand to become more streamlined and straightforward, as the software allows users to take a less hands on approach, as most of the legwork is taken care of automatically with minimal input from a user.

The Benefits of Sage Integration

Simply by having a system that has been automated to run any number of times or labour intensive financial tasks, the overhead costs of running accounts has been cut drastically. The software has the multi-purpose of not only increasing website sales conversion, but also handling accounts, increasing the Return on Investment, target marketing campaigns, controlling costs, optimising profits, and tax auditing. Sage 200 software can automatically perform many tasks such as invoicing, migrating data, emailing purchase orders, importing sales orders, stock transfers, and much more.

Improved Website Utility

The eCommerce aspect of Sage 200 can serve to greatly improve the utility and functionality of websites that include a store front end, as well as stock and financial service back ends. Within minimal inputs from the users, Sage will provide outputs in a fraction of the time that it would take to complete manually, allowing users to become more efficient and direct their efforts elsewhere. There is no risk of data being lost or corrupted while phasing in the Sage software, as there are import functions included in the form of Data Exchange. Data Exchange is handled by the system and reduces the risk of losing misrepresenting data while the IT infrastructure is being upgraded to accommodate Sage, promising a seamless transfer of financial services.

How to Adapt Your E-Commerce Strategy for a Changing World?

Friday, May 16th, 2014

shopping

The internet has revolutionised numerous aspects of our lives including shopping. Today, anyone with an internet connection is able to find just about any product he or she wishes to find online, all with a few simple key strokes and mouse clicks. However, for those selling items, its advent has also meant new ways of keeping up with the trends, enticing customers and re-considering search engine changes. That said, if you are an online trader looking to improve your eCommerce strategy, the following tips should help:

1. Streamline everything

One of the biggest mistakes that people make when it comes to eCommerce is getting bogged down with mundane work when they should be focusing on the bigger picture. For instance, if you need to update your product information, you don’t want to be going through the multiple data feeds trying to find the specific project. Instead, have one main data feed that can be easily edited. This will reduce the amount of work and time spent as well as minimise the risk of making an embarrassing error and then spending hours trying to find its specific location.

2. Stay up to date

ECommerce is a fast evolving field and the new information, techniques and opportunities created every week can be staggering. However, it’s important that as you free yourself up from the small things, do your research into the new trends and see if there’s anything that could improve your business. One of the best ways to do this is to keep tabs on your competitors and see if they’re making any changes, like expanding into new markets or using new tools to present their products in a more appealing way. You can also check out buyer forums and review sites to see what you may be doing wrong through clients’ comments. Forums are also great platforms for defusing complaints and related issues.

3. Make use of your sales data

Make sure that you are using all of the sales data to increase the sale of your products. This is because with this information, you can find out which products are in a great demand, the demographics and other marketing related data. This will help you optimise your eCommerce site to favour certain aspects that help boost product sales.

What is the key to successful website?

Wednesday, March 12th, 2014

Business Cloud Article March 14

Adeo Group has been building and designing websites for over a decade. Recently our team has been invited to participate in a debate about the creation of a successful website. The other companies participating in the debate include ClickyMedia, Pixel Kicks, Selesti Ltd. UK Fast has asked us: ‘what is the key to successful website’?

There are lots of features that can make your website successful such as relevant content, user friendly website design, SEO, good content management system (CMS) or a great navigation. It is important to have a vision, understand your target market needs and their buying behaviour. Our Senior Web Designer, Pam Turner, believes that the successful website starts from getting its foundations right. She says: ‘It’s a commonly overlooked part of the overall construction process, but getting your CSS grid framework correct is vital to further the technological development and management of the website from both developers and clients’ perspectives’. Once you have a strong platform to work on you can create a successful business online and attract your target market to buy your service or product. Read a full debate on the UK Fast online Magazine BusinessCloud.co.uk or the copy of Sunday Times UKFast-BusinessCloud-Adeo.

Adeo Group is an international digital agency with a wide range of experience and an excellent reputation. We specialise in web development and design, mobile commerce, responsive web design, Sage integrations, content management system, branding and more. If you are looking for a new website or would like to re-design the existing one contact one of our teams in Glasgow, London, Newcastle or Dubai and see how we can help you.

 

Boost your January Sales!

Monday, January 6th, 2014

shutterstock_91464686

Events such as Black Friday, Cyber Monday, Christmas and January Sale encourage people to spend more money and search for bargains online. You can boost your sale numbers by optimizing your website and attracting more visitors.

SEO and email

For those that do not know, SEO stands for search engine optimisation. The engine works by searching out keywords on webpages and people will then find your site using search engines such as Google, and Yahoo. As a result, a good eCommerce site should have organic and optimised keywords to be able to come top on the various search engines. If you have a skilled SEO specialist, your problems are solved, but if not and don’t really have any experience in this, you should consider hiring someone. Believe me the money you spend on SEO will most likely generate a lot more in profit and ad revenue in the long-term. Same goes for email ad campaigns. Be more subtle and don’t spam your subscribers. Be informative, brief, and non-invasive, while still reminding them that Santa is coming early this year.

Content

The psychological factor should never be underestimated, especially when adverts and sales are concerned. This is because even the most modest of price reductions can ultimately determine larger sales values. Although there isn’t a strict guideline, experimenting with different bonuses, discount can go a long way. The website must also have increased bandwidth in order to handle the large number of visitors, and the visual layout must be changed to suit the mood. Integrated settings such as discounts and the various payment methods should also be increased and tweaked to increase accessibility, thus leading to an increase in purchases.

Conclusion

Third party or not, SEO services may increase operating costs temporarily, but this will grant you a sizable return on the investment. Optimisation is a vital aspect that is necessary to gain visibility in the competitive eCommerce environment.

Virtual Branding Means Real Business

Thursday, December 19th, 2013

graphic design

As more and more of our trusted brands become wholly virtual enterprises, the importance of graphic design is quickly becoming apparent. Brands like Amazon and Ebay, without a real world store or shop to provide a real-world presence, rely solely on their online branding, with logos and advertising campaigns becoming their modern store front.

Big business has known the importance of this for a long time and it seems that now, small and medium size businesses are beginning to catch on. Many realise that a well designed website can mean the difference between engaging a customer in a particular product and losing a sale. This is even more important as the number of competing businesses continues to grow in an ultra competitive market place.

Great Websites Mean More Customers

We all know the discomfort we feel when searching for information from a poorly designed site that is difficult to look at. Well, unsurprisingly customers feel exactly the same about their shopping experience, and the easier you make it for your customers, the more business you are likely to receive. Websites that are designed well often leave the impression that they are not designed at all. The customer enjoys browsing and subsequently buying products from the site since it is easy to navigate and doesn’t give them a recurring migraine. This is the real importance of graphic design – giving the customer a fantastic shopping experience that leaves them wanting more.

Designing the Virtual World

The same can be said about the importance of branding in the virtual world. Millions of companies are jostling for your attention on the information super highway and a logo that has been designed well will attract the attention of potential customers without the effort of expensive marketing and ad campaigns. This is the very basis of our browsing experience and without it, your company is likely to fall into the category of also-rans. Give your company a much needed boost with well-thought-out website and an interesting logo from a professional graphic designer and you will begin to feel the benefits immediately.

What makes your online business successful?

Friday, September 6th, 2013

shutterstock_128298695

Starting a new website may seem overwhelming at first, but it is really quite simple once you discover the right tools and   strategies for the job. A content management system is the perfect way to do that. CMS empowers you to create exactly what you want and allows you to change it however often you like.

The ability to add, delete and update website content is what helps to create a competitive advantage and differentiate  your online business. The usage of CMS allows businesses to react to the changing market quickly and update websites when the need arises. While many other websites use CMS, not everyone uses it to update their website regularly. Updating the site quickly when changes are made to your industry helps you to become a source of information for  those seeking it. This gives them a reason to come to your page more often and can help to get you regular traffic.

The Importance of Mobile Marketing

Most businesses are starting to learn that a large number of people use their phones to find information while on the go.     Mobile users are growing at a fast rate and it is important for the online businesses to keep up with the consumer    demands. A content management system allows you to create a website that is adaptable. If someone accesses your    website via smartphone or tablet, they can still view all of the important pieces of your website. This is crucial for people in sales who rely on having their product or service ready for their customer’s convenience. Responsive web design creates a perfect opportunity to market your business through different channels and essentially attract more customers.

SEO Tools for Better Traffic

Search engine optimization, or SEO, is a strategy that helps you structure your website so that people can find it easily on the web. Targeting specific keywords and adding them to your content can help you bring in new traffic on a regular basis. A content management system allows you to update your website when you find new keywords and discover SEO strategies that work for bringing in traffic.

Be Sociable

All of the top websites on the internet use social media channels to communicate with their consumers and attract new ones. Sharing online is important because it allows people to get to know your brand, relate to it and essentially buy it. It becomes easier to market the product online when it has lots of followers who are happy to recommend it to their friends. Think of it as free advertising or a more convenient word-of-mouth strategy. The word of mouth (WOM) is considered to be one of the most effective ways of advertising to date. Social media has changed the way many people think about advertising, and integration into popular websites can help to make any website more successful. Search engines have even begun to take social media activity into account when ranking pages.

Adeo Group is a web development company with offices in Glasgow, Newcastle, London and Dubai. Our experienced staff use the most advanced technologies to meet your business needs and help you grow your company. Formed in 2004, Adeo Group is now leading conversion specialist in web design, including responsive design, e-commerce and mobile commerce solutions.

For a free consultation please call our head office on 0141 218 4422 or email us info@adeogroup.co.uk

 

Recent Website Launches

Friday, July 20th, 2012

It’s been a very busy couple of months here at Adeo. We’ve been hard at work on several websites which have launched over the past few weeks (with more due to launch imminently):

Aable Wooden Floors
Leading hardwood flooring company, they count the Scottish Parliament amongst their clients.

TEC Group International
Global recruitment specialist for the oil and energy industries.

Churchill Opticians
A long-established Glasgow high street optics retailer.

First People Solutions
Recruitment consultancy with Aviation, Construction, Energy and Technical divisions operating world-wide.

Nutrition Maniac
Online retailer selling thousands of health food, vitamins & supplements and sports nutrition products.

Google Analytics Keyword: (Not Provided)

Friday, July 13th, 2012

Came across this post today, its got some nice tips to understand and also calculate an estimate of people coming to your site.

http://www.unilyzer.com/google-analytics-keyword-not-provided/