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How to Improve your Landing Pages for your PPC Campaigns?

Thursday, February 19th, 2015

WebsiteTake potential customers on a journey through your website with multi-step landing pages

If your business relies on online sales, then you know that improving PPC conversion rates is vital. You might think you’ve already done everything right. Negative keywords have gone, you’ve a great heading and your button colours are right, but you’re still not getting enough leads and sales. How can you lift it all to the next level? Consider multi-step landing pages. Entice your leads on a trip from page to page until they convert. As you refine the process, the more people who land on your first page will make it to the last page and be ready to take that final step.

Why do multi-step landing pages give a better conversion rate than single step landing pages?

Every day your customers get savvier about Internet use, developing an instinct for what they trust. If you’re following the same strategies you used three years ago, you’re going to be left behind. An initial landing page that involves too much work and too many fields, or asks for sensitive information, will scare your leads away. They’re looking at websites for probably dozens of companies and don’t want to share their phone number until they’re ready to commit. Nobody likes the thought of being inundated with dozens of calls and having to say no. When they’re ready to receive a call from you, you can almost guarantee a conversion.

With our fast paced world, it’s a sad fact of life that people’s attention span has declined. Pages that demand more than a few seconds attention are seen as boring. Three or four landing pages asking for eight fields of information will generate more response than one landing page with three fields. It is win-win for you, you are getting more information on potential clients and moving them nearer to that all important conversion.

How to create effective multi-step landing pages?

People looking for quotes will already have an idea of a price and what they want. Immediately giving you their name and phone number is immaterial to the final outcome, but they do know that they have to give certain relevant information for a valid quote. Start by asking for that prequalifying information, such as the make of car they’re looking for and which accessories and options they want. Providing information like this involves some commitment to you and your product and lets you provide a sensible quote.

Sometimes a little incentive is all that’s needed to get people started. Ask for their postcode and enter them in a lottery. It helps you refine your information and they think they might gain a prize or a better deal. Interesting and specific questions will help you target your demographic and give a better idea of what the potential customer wants. This sort of multi-step landing page can lead to a huge increase in conversion rates and a reduced cost per conversion.

This approach might be right for your product or it might not. But without trying different variations on it, you will never know what works best for your products and services. Think about your product, think about your customer and have fun creating your multi-step landing pages.

If you would like to find out more about lading pages or website development contact us today!

Russian Malware Attacks WordPress Sites

Thursday, December 18th, 2014

Internet VirusIn a frightening turn of events for WordPress users and the blogging and app developer community in general, a Russian virus called SoakSoak may have infected as many as 100,000 WordPress sites. The SoakSoak.ru domain is its source, which is how the malware gets its name. It was first spotted by security firm Sucuri and the gaming site Dulfy was one of the first affected.

Dulfy managed to remove the code and went behind a firewall which took care of the matter in a timely manner. But many other admins who are not so vigilant may not have it so easy. Even sites that removed the malware code were re-infected. Dulfy admins also aren’t sure if the firewall is a permanent fix, since it’s not known yet what exactly is causing the infection or what the purpose is.

What does SoakSoak do?

SoakSoak modifies a file in the WordPress installation of the affected site, and uploads a JavaScript malware onto it. According to Sucuri, the virus is using a vulnerability in a slideshow plug-in for WordPress called Slider Revolution. The developers have fixed this with some updates, but the old version of RevPlug has been packaged into many themes that are still in use.

Since the infection began spreading, Google has done its bit to blacklist 11,000 sites to check the spread. But the big problem according to Sucuri is that many site owners don’t even know that they have the plug-in bundled in their website.

What can you do?

At the moment, if you think you’ve been infected you will need to remove the infected code and also update the premium version of the plug-in. If the plug-in is there on your site as a part of a theme, it won’t update automatically, which is when site admins have to get hands-on with updating.

Why did this happen?

As Sucuri explained on their website right after SoakSoak made its appearance, the vulnerability in the RevSlider plugin was spotted by them months ago in September but “patched silently” by developers. Developers failed to openly warn users of the problem, thus the fiasco.

The biggest lesson to be learned from SoakSoak’s invasion is for the developers: it’s important to let users know about bugs or possible vulnerabilities in plug-ins or apps, before things get out of hand.

If you would like to find out more or get any help contact Adeo Group today.

Five PCI Compliance Amendments You Should Take a Note Of

Tuesday, October 21st, 2014

eCommerceDo you have an ecommerce business? It does not matter what item you sell. You are most probably subject to Payment Card Industry or PCI compliance especially if it has to do with online payments. PCI compliance is indeed vital, but unfortunately, it can be overwhelming at least during the early stages. But considering how the new amendments are going to be effective soon, it is best that those running businesses understood them.

Though there is much to learn about the changes, but for the purpose of quick comprehension, they can be divided into 5 key PCI amendments that you should take a note of. They become effective on 1 January 2015. Nevertheless, some of them will be classified as best practices until June 2015. Being ready to face these things is undoubtedly wise.

Meaning of PCI Compliance

Payment Card Industry Data Security Standards, abbreviated as PCI DSS refer to security standards that businesses have to comply with if they are managing cardholders’ details for POS, ATM, debit, e-purse, credit and prepaid cards. If you are managing online payments, then you should be aware of them. And in case you already do, just make sure that you keep track of all the changes.

Current PCI DSS Status

Currently, the PCI DSS is of Version Two. The plan is to shift from this version to PCI DSS and PA DSS 3.0 or Version 3. Current businesses that are PCI DSS 2.0 compliant have time up to 1 January, 2015 to implement the relevant changes. It is the perfect time for a change, New Year, a new beginning.

To make things simple, there are 5 key PCI compliance amendments to be taken note of. Since it is always good to know everything, try to read up regarding the rest of the amendments. This will ensure you are not left behind in any way. Here are the five key PCI compliance amendments:

1. Pen Test Method Standardization

Right now, pen testing is compulsory for PCI if card information is being processed, transferred or kept. But with the amendment, it will also be necessary to have an established process and method for doing so, as agreed with the pen testing company. Documenting and implementing this method not to mention satisfactorily assessing the control related to cardholder detail securing is vital too.

During the early stage, doing these things might be hard for many businesses especially the smaller ones. They may not have their own staff to do them. Thus they may to hire outsiders. And have to be careful of whom they hire.

2. System Component Inventory

This has to do with businesses keeping stock of practically everything, ranging from hardware (network equipment and virtual hosts) to software (commercial, custom and common applications). Every single item needs to be recorded with description of every use or function.

Since there is no automation, maintaining an inventory might be difficult for IT personnel. They may have to use up much time to improve and polish ways for handling and establishing the entire process. But then when everything is done, it would be a lot easier for finding what you want.

3. Dealings with Vendors

Clear documentation about whether it is the organization or vendor that handles a specific PCI DSS requirement is vital. For instance, if a business utilises data centre hosted by a vendor, the centre’s physical retrieval restrictions is handled by the business. This also covers the controls needed for handling the business. Companies should stress on these issues prior to selecting any service provider.

Since there is analysis of precisely how every vendor is utilised, this requisite may seem difficult. But in reality, retailers should know precisely what the subcontractor does, where control responsibility lies and how to generate documents explaining such things.

4. Software for Anti-malware

Another important thing to be addressed by businesses is in relation to software for anti-malware. Just because a specific system hasn’t been attacked before, this doesn’t mean it is malware fool proof. So evaluating, identifying and using the right anti-malware software is important.

Even if you utilise a system that doesn’t have a history of being attacked by malware, it is still necessary to have a process in place that ensures the system’s safety. There should be some kind of immediate warning system with red alert alarm bells or such in the event of a malware attack.

5. Point of Sale and Physical Retrieval

This particular requirement has to do with the retailer’s on-site personnel’s physical access. The access should be based on a specific person’s job role. It should be rescinded in the event of the staff’s resignation or termination. According to requirement 9.9, retailers should “protect devices that capture payment card data …from tampering and substitution”.

But this requisite may seem complicated for many retailers to follow. Testing methods for this specific requisite include verification of procedures for “maintaining a list of devices”. This requisite might seem like a new concept for various retail location managers or site administrators. It may need some amount of preparation, employee training and socialisation to ensure full implementation.

Since the effective date is 1 January 2015, there is ample time to establish or implement the necessary PCI amendments. After all, the changes are meant to create a more customer focused online payment system for your website or ecommerce, which may in turn gain new customers.

If you would like to find out more contact us today and see how we can help.

A Deeper Insight into The Secrets Of Great B2B Content

Tuesday, October 7th, 2014

laptopCreating efficient, original and appealing B2B content that will benefit the reader, keep him engaged and interested until the end and help you diversify your target market can be a lot more difficult than some people might think.

Here are some of the best tips to consider when writing outstanding B2B text for content marketing:

1. Focus More On The Reader Than On Selling Your Product

One of the biggest mistakes copywriters and business owners alike tend to make these days is that they are too focused on selling their products, instead of being focused on delivering an informative piece of text that will benefit the reader. Every reader wants to get something out of every text he reads, the last thing he wants is to come across a ‘salesy’ piece that is too advertising-oriented. The interests of the target group must always be taken into account when writing good B2B content, as opposed to the interests of the company!

2. People Like Funny And Entertaining Content!

One can never go wrong with an entertaining piece of content. Humor is the key to reaching out to your target market, amusement has always brought people closer and it will always do that. People get bored very quickly when they come across a lengthy and dull piece of text that does not deliver what it promises in the title.

This is actually the nightmare of every copywriter and content marketer, as the primary goal of the content is to inform and to draw the attention of the reader. If it fails to do that, then the B2B content in question is good for nothing – besides this, entertaining content is more likely to be shared via social media, and it is everybody’s dream to create a piece that will go viral, as that is the cheapest and the fastest way to raise brand awareness!

3. Never Forget Your Goals

As mentioned above, it is crucial to come up with a funny, appealing and informative text that the reader will actually enjoy. This should go without saying – never forget the reason why you are writing the B2B content in the first place. The content must be related to very specific topics, it must be very easy to read, and it must be versatile enough to appeal to just about everybody.

At the same time, it is extremely important to add a touch of personality and passion to every written text. People want to feel that “human warmth” when they read a text, they do not want to read an impersonal text that sounds as if it was written by a robot, then want to read a genuine piece written by a person who is truly looking forward to connecting with his audience.

If you would like to find out more about content marketing and search engine optimization contact us today!

eCommerce solutions for Sage 200 users

Thursday, July 3rd, 2014

shutterstock_131950856Sage 200 Integrations for Improved Efficiency

In a short period of time, many companies with websites that include a retail or financial services aspect have been taking the plunge, integrating Sage 200 software into their accounts and eCommerce systems for improved efficiency. Accountancy and sales processes stand to become more streamlined and straightforward, as the software allows users to take a less hands on approach, as most of the legwork is taken care of automatically with minimal input from a user.

The Benefits of Sage Integration

Simply by having a system that has been automated to run any number of times or labour intensive financial tasks, the overhead costs of running accounts has been cut drastically. The software has the multi-purpose of not only increasing website sales conversion, but also handling accounts, increasing the Return on Investment, target marketing campaigns, controlling costs, optimising profits, and tax auditing. Sage 200 software can automatically perform many tasks such as invoicing, migrating data, emailing purchase orders, importing sales orders, stock transfers, and much more.

Improved Website Utility

The eCommerce aspect of Sage 200 can serve to greatly improve the utility and functionality of websites that include a store front end, as well as stock and financial service back ends. Within minimal inputs from the users, Sage will provide outputs in a fraction of the time that it would take to complete manually, allowing users to become more efficient and direct their efforts elsewhere. There is no risk of data being lost or corrupted while phasing in the Sage software, as there are import functions included in the form of Data Exchange. Data Exchange is handled by the system and reduces the risk of losing misrepresenting data while the IT infrastructure is being upgraded to accommodate Sage, promising a seamless transfer of financial services.

How to Adapt Your E-Commerce Strategy for a Changing World?

Friday, May 16th, 2014

shopping

The internet has revolutionised numerous aspects of our lives including shopping. Today, anyone with an internet connection is able to find just about any product he or she wishes to find online, all with a few simple key strokes and mouse clicks. However, for those selling items, its advent has also meant new ways of keeping up with the trends, enticing customers and re-considering search engine changes. That said, if you are an online trader looking to improve your eCommerce strategy, the following tips should help:

1. Streamline everything

One of the biggest mistakes that people make when it comes to eCommerce is getting bogged down with mundane work when they should be focusing on the bigger picture. For instance, if you need to update your product information, you don’t want to be going through the multiple data feeds trying to find the specific project. Instead, have one main data feed that can be easily edited. This will reduce the amount of work and time spent as well as minimise the risk of making an embarrassing error and then spending hours trying to find its specific location.

2. Stay up to date

ECommerce is a fast evolving field and the new information, techniques and opportunities created every week can be staggering. However, it’s important that as you free yourself up from the small things, do your research into the new trends and see if there’s anything that could improve your business. One of the best ways to do this is to keep tabs on your competitors and see if they’re making any changes, like expanding into new markets or using new tools to present their products in a more appealing way. You can also check out buyer forums and review sites to see what you may be doing wrong through clients’ comments. Forums are also great platforms for defusing complaints and related issues.

3. Make use of your sales data

Make sure that you are using all of the sales data to increase the sale of your products. This is because with this information, you can find out which products are in a great demand, the demographics and other marketing related data. This will help you optimise your eCommerce site to favour certain aspects that help boost product sales.

What is the key to successful website?

Wednesday, March 12th, 2014

Business Cloud Article March 14

Adeo Group has been building and designing websites for over a decade. Recently our team has been invited to participate in a debate about the creation of a successful website. The other companies participating in the debate include ClickyMedia, Pixel Kicks, Selesti Ltd. UK Fast has asked us: ‘what is the key to successful website’?

There are lots of features that can make your website successful such as relevant content, user friendly website design, SEO, good content management system (CMS) or a great navigation. It is important to have a vision, understand your target market needs and their buying behaviour. Our Senior Web Designer, Pam Turner, believes that the successful website starts from getting its foundations right. She says: ‘It’s a commonly overlooked part of the overall construction process, but getting your CSS grid framework correct is vital to further the technological development and management of the website from both developers and clients’ perspectives’. Once you have a strong platform to work on you can create a successful business online and attract your target market to buy your service or product. Read a full debate on the UK Fast online Magazine BusinessCloud.co.uk or the copy of Sunday Times UKFast-BusinessCloud-Adeo.

Adeo Group is an international digital agency with a wide range of experience and an excellent reputation. We specialise in web development and design, mobile commerce, responsive web design, Sage integrations, content management system, branding and more. If you are looking for a new website or would like to re-design the existing one contact one of our teams in Glasgow, London, Newcastle or Dubai and see how we can help you.

 

Boost your January Sales!

Monday, January 6th, 2014

shutterstock_91464686

Events such as Black Friday, Cyber Monday, Christmas and January Sale encourage people to spend more money and search for bargains online. You can boost your sale numbers by optimizing your website and attracting more visitors.

SEO and email

For those that do not know, SEO stands for search engine optimisation. The engine works by searching out keywords on webpages and people will then find your site using search engines such as Google, and Yahoo. As a result, a good eCommerce site should have organic and optimised keywords to be able to come top on the various search engines. If you have a skilled SEO specialist, your problems are solved, but if not and don’t really have any experience in this, you should consider hiring someone. Believe me the money you spend on SEO will most likely generate a lot more in profit and ad revenue in the long-term. Same goes for email ad campaigns. Be more subtle and don’t spam your subscribers. Be informative, brief, and non-invasive, while still reminding them that Santa is coming early this year.

Content

The psychological factor should never be underestimated, especially when adverts and sales are concerned. This is because even the most modest of price reductions can ultimately determine larger sales values. Although there isn’t a strict guideline, experimenting with different bonuses, discount can go a long way. The website must also have increased bandwidth in order to handle the large number of visitors, and the visual layout must be changed to suit the mood. Integrated settings such as discounts and the various payment methods should also be increased and tweaked to increase accessibility, thus leading to an increase in purchases.

Conclusion

Third party or not, SEO services may increase operating costs temporarily, but this will grant you a sizable return on the investment. Optimisation is a vital aspect that is necessary to gain visibility in the competitive eCommerce environment.

Virtual Branding Means Real Business

Thursday, December 19th, 2013

graphic design

As more and more of our trusted brands become wholly virtual enterprises, the importance of graphic design is quickly becoming apparent. Brands like Amazon and Ebay, without a real world store or shop to provide a real-world presence, rely solely on their online branding, with logos and advertising campaigns becoming their modern store front.

Big business has known the importance of this for a long time and it seems that now, small and medium size businesses are beginning to catch on. Many realise that a well designed website can mean the difference between engaging a customer in a particular product and losing a sale. This is even more important as the number of competing businesses continues to grow in an ultra competitive market place.

Great Websites Mean More Customers

We all know the discomfort we feel when searching for information from a poorly designed site that is difficult to look at. Well, unsurprisingly customers feel exactly the same about their shopping experience, and the easier you make it for your customers, the more business you are likely to receive. Websites that are designed well often leave the impression that they are not designed at all. The customer enjoys browsing and subsequently buying products from the site since it is easy to navigate and doesn’t give them a recurring migraine. This is the real importance of graphic design – giving the customer a fantastic shopping experience that leaves them wanting more.

Designing the Virtual World

The same can be said about the importance of branding in the virtual world. Millions of companies are jostling for your attention on the information super highway and a logo that has been designed well will attract the attention of potential customers without the effort of expensive marketing and ad campaigns. This is the very basis of our browsing experience and without it, your company is likely to fall into the category of also-rans. Give your company a much needed boost with well-thought-out website and an interesting logo from a professional graphic designer and you will begin to feel the benefits immediately.

What makes your online business successful?

Friday, September 6th, 2013

shutterstock_128298695

Starting a new website may seem overwhelming at first, but it is really quite simple once you discover the right tools and   strategies for the job. A content management system is the perfect way to do that. CMS empowers you to create exactly what you want and allows you to change it however often you like.

The ability to add, delete and update website content is what helps to create a competitive advantage and differentiate  your online business. The usage of CMS allows businesses to react to the changing market quickly and update websites when the need arises. While many other websites use CMS, not everyone uses it to update their website regularly. Updating the site quickly when changes are made to your industry helps you to become a source of information for  those seeking it. This gives them a reason to come to your page more often and can help to get you regular traffic.

The Importance of Mobile Marketing

Most businesses are starting to learn that a large number of people use their phones to find information while on the go.     Mobile users are growing at a fast rate and it is important for the online businesses to keep up with the consumer    demands. A content management system allows you to create a website that is adaptable. If someone accesses your    website via smartphone or tablet, they can still view all of the important pieces of your website. This is crucial for people in sales who rely on having their product or service ready for their customer’s convenience. Responsive web design creates a perfect opportunity to market your business through different channels and essentially attract more customers.

SEO Tools for Better Traffic

Search engine optimization, or SEO, is a strategy that helps you structure your website so that people can find it easily on the web. Targeting specific keywords and adding them to your content can help you bring in new traffic on a regular basis. A content management system allows you to update your website when you find new keywords and discover SEO strategies that work for bringing in traffic.

Be Sociable

All of the top websites on the internet use social media channels to communicate with their consumers and attract new ones. Sharing online is important because it allows people to get to know your brand, relate to it and essentially buy it. It becomes easier to market the product online when it has lots of followers who are happy to recommend it to their friends. Think of it as free advertising or a more convenient word-of-mouth strategy. The word of mouth (WOM) is considered to be one of the most effective ways of advertising to date. Social media has changed the way many people think about advertising, and integration into popular websites can help to make any website more successful. Search engines have even begun to take social media activity into account when ranking pages.

Adeo Group is a web development company with offices in Glasgow, Newcastle, London and Dubai. Our experienced staff use the most advanced technologies to meet your business needs and help you grow your company. Formed in 2004, Adeo Group is now leading conversion specialist in web design, including responsive design, e-commerce and mobile commerce solutions.

For a free consultation please call our head office on 0141 218 4422 or email us info@adeogroup.co.uk