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Archive for the Ecommerce Websites Category

Google to drop support of Internet Explorer 6

Wednesday, February 3rd, 2010

I just received an email from google:

In order to continue to improve our products and deliver more sophisticated features and performance, we are harnessing some of the latest improvements in web browser technology.  This includes faster JavaScript processing and new standards like HTML5.  As a result, over the course of 2010, we will be phasing out support for Microsoft Internet Explorer 6.0 ​as well as other older browsers that are not supported by their own manufacturers.

We plan to begin phasing out support of these older browsers on the Google Docs suite and the Google Sites editor on March 1, 2010.  After that point, certain functionality within these applications may have higher latency and may not work correctly in these older browsers. Later in 2010, we will start to phase out support for these browsers for Google Mail and Google Calendar.

Starting this week, users on these older browsers will see a message in Google Docs and the Google Sites editor explaining this change and asking them to upgrade their browser.  We will also alert you again closer to March 1 to remind you of this change.

please update your browser to its latest version.

PCI Compliance for online trading

Sunday, January 17th, 2010

As from the 1st October 2009 PCI Compliance has become law and merchants must have these measures in place. Failure of merchants (eg online shops) to meet compliance standards can result in fines from credit card companies and banks, and even the loss of the ability to process credit cards. It can also increase your PCI category level which makes compliance in future more expensive and time consuming.

The Basics of PCI Compliance and Validation Regulations

The payment card industry compliance and validation regulations apply to financial institutions, Internet vendors and retail merchants. The rules spell out what security measures must be taken to protect the private information of employers and employees during any transaction occurring with the use of a paycard. They also require certain auditing procedures. The Payment Card Industry Data Security Standard is used by all card brands to assure the security of the data gathered while an employee is making a transaction at a bank or participating vendor.

There are six categories of PCI compliance security standards.

Build and Maintain a Secure Network

Requirement 1: Install and maintain a firewall configuration to protect cardholder data

Requirement 2: Do not use vendor-supplied defaults for system passwords and other security parameters

Protect Cardholder Data

Requirement 3: Protect stored cardholder data

Requirement 4: Encrypt transmission of cardholder data across open, public networks

Maintain a Vulnerability Management Program

Requirement 5: Use and regularly update anti-virus software

Requirement 6: Develop and maintain secure systems and applications

Implement Strong Access Control Measures

Requirement 7: Restrict access to cardholder data by business need-to-know

Requirement 8: Assign a unique ID to each person with computer access

Requirement 9: Restrict physical access to cardholder data

Regularly Monitor and Test Networks

Requirement 10: Track and monitor all access to network resources and cardholder data

Requirement 11: Regularly test security systems and processes

Maintain an Information Security Policy

Requirement 12: Maintain a policy that addresses information security

Additionally, there are four merchant categories:

Merchants with more than 6,000,000 transactions per year. Other merchants in Level 1 will be merchants whose security has been violated and data compromised and merchants which another credit card company have classified as Level 1.

Merchants with 150,000 to 6,000,000 transactions per year.

Merchants with 20,000 to 150,000 transactions per year.

Merchants with less than 20,000 transactions per year

PCI Compliance Validation

Credit card companies validate that vendors are abiding by the PCI Compliance regulations. The volume of transactions and the risk determined by the credit card company determines the validation rating for the merchants and institutions accepting credit/debit and paycards. Along with requiring participating businesses to complete a self-assessment questionnaire, MasterCard and Visa perform the following actions to validate a participating business’ security:

An on-site visit and

A network scan performed by an authorised PCI Compliance scanning vendor.

More information can be found at http://www.pcicomplianceguide.org/pci-basics.php

Proudfoot Leather launch new site

Sunday, December 27th, 2009

The new Proudfoot Leather is open for business. Offering a wide range of leather bags and accessories via a feature rich ecommerce platform.

Visit the site at www.proudfootleather.com

Is your ecommerce shop performing?

Wednesday, December 9th, 2009
This article is about some common mistakes that are made by many people on their ecommerce shops.Some of these are very simple and some are a little more complicated, but it shows the importance of choosing the right web design company and also analysing your Google analytics and making the relevant changes to the information you are being given from that.
 
1. Site Navigation – A good navigation is key, you have to offer your visitor the simplest way to find they products they are looking for. A number of visitors may be lucky enough to land on the exact product they are looking for, however for many they will arrive at your home page or may even want to look at another product after arriving at a product page.Give the visitors the options to help them search, ask them “What are you looking for?” and guide them if you can.
   
2. Internal Site Search – Probably around 20% or more of visitors to your website will use your internal search. Take yourself as a visitor for example, you go to Amazon, what do you do? You enter in the search box what you are looking for. Relevant returned searches are a key to converting to sales.One mistake in internal site search is bringing back search results that just are not relevant to what was searched for, nothing worse than having to trawl through the results just to find that 2 pages down you have finally found what you are looking for.
   
3. Filter Results – Personally I see this as a key area within any ecommerce site. You have to be able to filter your results by price, brand, colours etc. Depending on the site you have you should be able to choose what the filter options are. Make these relevant to the products you are selling.
   
4. Product Page Content – So you have the customer at the product page, how do you make them push the add to cart button. This is the first stage in the buying process, what has to be right?Firstly the layout of the product page has to be right, position of the buttons and colours. Subtle changes can make all the difference and you should spend time on doing some split testing on the pages with button colours etc, monitor this with Google analytics and make the correct decisions based on this.Secondly Images are important, people can’t touch the item so you have to make the images as perfect as possible, even at 360 degree of the product if they are suitable for this.

Thirdly product descriptions, this is key. If a user needs more information they have to be able to find it out on the page, you don’t want them searching the web to find it on someone else’s site, give them everything they need to make the buying decision.

Fourth I would say give them the extra info, this relates to delivery information and costs, returns info and T&C’s. Build the confidence at all times, if they can find all this info on the page and you satisfy their questions then the chances are they will add to cart.

   
5. Basket Conversion – we now have them in the basket, what’s the best way to let anyone continue through this. That’s easy; make it as simple as possible. Nobody will go through a shopping process if they find it hard, remember what may be easy to you is hard to someone else; you have to remember everyone’s skill level of using the web is different. Again build the confidence of the customer by offering contact information, returns info and delivery info.
   
7. Payment Options – Giving your visitor and potentially a customer a number of ways to pay is a fantastic way to convert on those latter stages. People like to have the options to pay by whatever card they have or use Google checkout along with other providers like paypal etc.
 
These are just a few points to take in to consideration. I hope you find them of use.

Video and Audio Ecommerce Site

Wednesday, December 2nd, 2009

We have now launched Video and Audio Ecommerce site.

Supplying high quality cables to compete with some of the bigger branded cables on the market.

Great products.

Check out Video and Audio Cables Website

Ecommerce 404 Page Test

Wednesday, December 2nd, 2009

Firstly 301 Permanent Redirects

A user arriving at your site with a 404 error can be bad for conversion.

This is a page that used to be there and has been indexed, however for one reason or another you have removed it, this could have been a product that’s discontinued etc.

There are a few ways round this, some more complex than others.

If you are running an ecommerce system it’s important that if your product has been taken off that you try redirecting to a simpler product or the category where that product may have existed.

Many professionals believe if you offer the customer an alternative then you may still convert. These redirects should be 301 to tell Google and the likes that the page has permanently moved.

Another alternative is to use your htaccess file to let Google and the likes know that the page has moved, however this is not feasible on an ecommerce site as products could be changing all the time.

For example our RedBack Ecommerce Software will automatically redirect to the category the product existed in if it has been removed.

So let’s get back to 404 and some examples of what you could do

I came across this interesting article on http://whichtestwon.com/ and this is actual test results.

Initial conversion data can be deceiving. The big-image 404 page version got only a 3.56% lift compared to the text-link-heavy page (which was the site’s original 404). But, visitors stayed on the site after seeing that image, spent an average of 73.62% more money!

Amadesa, a conversion optimization and SaaS firm, conducted the A/B split test using the Amadesa Customer Experience Suite on client Mountain Equipment Co-op’s 404 page. This is the page visitors reached if the hotlink they clicked (perhaps an old link they’d bookmarked or some other error) didn’t reach an active page anymore.

In the past, 63% of 404 page traffic bounced off the site. Amadesa’s goal of reducing bounces was a lot harder than expected. Nevertheless, their billboard image-style test added thousands of dollars to the bottom line immediately. That’s because, although both 404 pages ‘converted’ roughly the same amount of continued site shopping, the shoppers who’d seen the big image wound up spending about 73.62% more money than those who hadn’t.

So, a warm-fuzzy branding image in place of a plain-vanilla 404 message actually propelled more sales. Anyone who doubts the power of branding on the Web can doubt no further. Time to test it!

I think this is a fantastic way to cover 404 errors as you are still giving customers a path to go down and not saying go away this page isn’t here.

Example Page 404Page-small

The Diamond Studio launches the ’DaMarcus Collection’

Tuesday, December 1st, 2009

The Diamond Studio based in the Argyll Arcade, Buchanan Street, Glasgow is thrilled to announce that it has signed a contract with Rangers and US National Team footballer Damarcus Beasley to create a collection under the ’DaMarcus’ brand.

Beasley has been at Ibrox for two years and is a member of the USA squad who are on course to qualify for the World Cup Finals in South Africa 2010. Summera Shaheen, Managing Director of the Diamond Studio believes the Collection is the first to be launched by a footballer anywhere in the world.

The collection can be viewed and purchased at The Diamond Studio.

Kelvin Power Tools launch new site

Tuesday, November 17th, 2009

Kelvin Power Tools launched their new e-commerce site today, it is feature rich but most importantly it is fully integrated into a SAGE 200 back off system.

After over 6 months of hard work we are all happy it it live.

Visit www.kelvinpowertools.com

Increase in Online Trading

Sunday, October 25th, 2009

Its interesting to see the increase of online trading year on year, online sales have improved every year and it goes to show that the importance of a good website and one that converts well is high up there.

Improve the web with Nofollow Reciprocity.