The Adeo Group Blog

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Archive for the General ChitChat Category

Scottish Commercial Register Scam

Wednesday, December 14th, 2016

I don’t write many blogs personally now, but when you receive rubbish like this in the post and loads of businesses i know are receiving them i feel i have to write a post about it.

This is a complete scam and businesses should watch out, you will end up being hounded off them for a fee which you aren’t liable for.

I hope anyone searching for info on this comes across my post and hopefully if i can save one person falling for this then it’s all worthwhile.

Proof That “Content Marketing” Is Not Just Another 2016 Buzzword.

Wednesday, August 24th, 2016


There’s no denying that digital marketing is essential to a business’ success, seeing as how people look for everything on the web, the web is here to stay, and if a business isn’t on the web, no one will find it. This blog post has been created in order to show you that Content Marketing isn’t just another Buzzword in 2016!

The marketing technique is all in how to get potential customers to follow social media pages and blogs. And when talking about digital marketing, the term “content marketing” is sure to come up along with SEO, online reputation, and even mobile friendliness. There are those who say that “content marketing” is a buzzword, but that doesn’t seem to be true at all. For starters, just take a look at buzzwords.

What is a Buzzword?

A buzzword, as defined by Merriam-Webster, is “an important-sounding usually technical word or phrase often of little meaning used chiefly to impress laymen. “ In other words, a buzzword is something that sounds fancy that doesn’t actually mean anything. A second definition is, “a voguish word or phrase” which indicates that buzzwords, whether they mean anything or not, come in and out of style just like mullets. (Were mullets really ever IN style?)
So does “content marketing” even fit the definition of a buzzword? According to Wikipedia, the phrase “content marketing” has been around since at least 1996. That’s twenty years ago. Fads don’t last twenty years. That’s the first big sign that “content marketing” isn’t a buzzword. However, “content marketing” doesn’t fit the definition of “buzzword” at all, because content marketing actually refers to a specific type of marketing practice – it has a real meaning.

What is Content Marketing?

It’s simple: content marketing is the creation of content with the intention of attracting and maintaining customers. The first example of this was practiced by John Deere by publishing the magazine, The Furrow, which was specific to farmers and is still in wide circulation today. As a side note, the phrase “content marketing” might only be twenty years old, but the practice itself has been around since that publication, which was in 1895. That’s more than a hundred years ago.
But content marketing is recommended in plenty other turns of phrase. Advice to start a blog is a type of content marketing. Creating an active social media account is a type of content marketing. Statistics show that marketing on social media is certainly effective, at least if it’s done right. There’s a reason that blogs are frequently recommended as a marketing technique, the same reason. It brings in results.
So if content marketing refers to creating content like blogs and social media, and those are actual strategies that actually work, “content marketing” isn’t an empty, fashionable phrase. Wasn’t there a single word for an empty, fashionable phrase? That’s right, a buzzword. Of course, just taking a peek at who uses the phrase “content marketing” should have been proof enough that it’s not just a buzzword.

“Content Marketing” is Used Universally

It’s used universally and by industry leaders. Across the pond, the UK association once known as The Association of Publishing Agencies changed that mouthful to the Content Marketing Association, and they did it a handful of years ago. A big association like that doesn’t go through all the trouble to re-brand over a buzzword. Look at marketing and publishing agencies who create “custom content” or “custom publishing” – content marketing is all the same stuff, just under a united name, and those whose business it is to create marketable content are using the phrase as a united industrial term because it makes sense.

When “content marketing” is defined, it’s obvious to see that it’s been around for ages, and that it’s a thriving practice today that gets real results; but that’s only the case when the content marketing is done well. To find out how to go about content marketing the right way, you can look at plenty of resources to go into the details of answering questions like “what is content strategy?” or you can reach out to here at Whatever you decide, just remember that this very effective and increasingly popular form of marketing has been around and will probably stay around for quite some time; it’s not coming out of nowhere only to fade back into nothing. Wi that said, we suggest the following to any business and website owner… make your aim to both benefit from and learn how to use it for your internet marketing strategy.


  • Post written by Nomvo!
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Adeo Group: Web & Digital Specialists

Monday, July 11th, 2016


It’s been a while since we’ve written a catch-up blog post, so grab a cup of tea because today’s is a long one!

What’s New With Us?

It’s been a busy few months since we moved into our new offices back in January and over the next 12 months we are going to be even busier with some amazing projects coming up.

Our website builder Kommand has taken off and we have built some great partnerships with it. We also working on a number of different projects, Ecommerce and third sector, and have some more interesting web development work coming up towards the end of the year.

Internally we’re looking to grow and fill the seats in our new offices – we are currently advertising a digital marketing vacancy so have a look if this is something that could interest you or someone you know.

Lastly, we’ve got some development and team building events planned including a workshop on team values and vision at the end this month and will be supporting an SEO event happening in August with talks from some of the world’s top SEO marketers.

A new website is on its way…

If you’ve been with us for a while you may have noticed that our logo and branding has had a refresh, and this has been reflected on our social media channels and email signatures. However with a website the size of ours it takes a little longer to get it switched over and we’re still working away at getting it updated – bear with us, it will be here soon 🙂

New to Adeo Group?

As our business continues to grow we meet new people every week and sometimes forget they may not know that much about us. For those of you who are new, the rest of this post is a bit of who we are and what we do to help you get acquainted.

If you’ve got any questions or would like to discuss your digital project please get in touch. We help businesses big and small and always have an open ear to clients’ online ambitions.

Who Are We?

Starting out as graphic and web designers based in Glasgow, Adeo Group have since grown into a multi-functional creative digital agency with offices in Scotland, England and the UAE. From design and development, to marketing we have the resources available to put together the perfect online plan for your business needs.

The end objective for our clients is, and always will be, to help them achieve their conversion goals, whether that be sales or newsletter sign-ups.

Other design agencies promise the earth but fail to deliver on results. Adeo Group are different. We have learnt from our experience (and mistakes) the most effective methods to deliver conversion-driven web design solutions (and have the technical ability to do so).

It is this focus which has put us among Glasgow’s top web design companies with the ability and resources to design, launch and maintain a website, hassle-free, on time and to budget.

What Do We Do?

Adeo Reception

First and foremast Adeo Group are a team of web designers and web developers based at our Glasgow HQ. Our expertise focuses on responsive web design, building Ecommerce stores and creating tailored cutting-edge digital solutions that help small businesses target their customer groups.

Innovation-driven, we enjoy the challenge of constructing unique digital concepts and have worked with clients in industries as varied as retail, recruitment, telecommunications, health and leisure.

We have even developed our own ‘straight out of the box, ready to go’ CMS and Ecommerce platform, Redback, to allow our clients to take control and create a website or Ecommerce website that is simple, clean, effective and secure.

Website Design That’s Inclusive, Not Exclusive

Why is Adeo Group different from other web agencies?

What makes us different from other website designers is our commitment and ability to build websites which meet wc3 and Accessibility standards. We achieve this through adhering strictly to the Web’s concrete set of rules and requirements when it comes to valid coding. Our websites are also designed so that anyone, regardless of disability, can navigate, and then buy from them.

Support from Start to Finish

On top of that we believe in providing continuous support for our clients and do not ‘cut ties’ after a web development project finishes.

Many of our customers have been with us since the beginning and we make it our goal to develop a long-lasting relationship with every client we work with.

This partnership approach means our websites can quickly adapt to market and technological changes, enabling you to get the best and most up to date web page design possible.

App Development & Mcommerce

The amount spent by UK shoppers on smartphones is expected to increase by 243.5% over the next four years, while spend on both phones and tablet devices will increase by over 230%.

If you own an Ecommerce online store are you aware that you could dramatically increase your sales by introducing a multi-channel selling strategy which encompasses mobile Ecommerce?

Adeo Group can build Ecommerce websites that work great on desktop, tablet and mobile and tailor them to your business’s selling strategy.

Graphic Design

Aside from web development services Adeo Group are also a design agency that can help your small business grow from a simple idea in your head to a full brand with logos, graphic materials and strong corporate branding.

Great Design is About Inspiring, Converting and Building a Memorable Brand

shutterstock_287254529Our roots in graphic design mean we are able to distinguish between design fads and what will work for your business in the long-term.

Design is a fickle world, and it is easy to get sucked in by a flash-in-the-pan graphic design portfolio or a graphic design agency that has only been in existence for a few months.

Instead of paying a hefty bill for work you will have ultimately have to get redesigned in a year why not work with a creative graphic design agency who knows GOOD design is; design that will stand the test of time?

Design, Redesign or One-off Design

Adeo Group can help your business regardless of what stage you’re at. Whether you are a start-up business with no logo or website, or a fully established brand simply looking to create some new business cards we have graphic design services to help. Find out more below:


Adeo Group have worked with many start-up business looking to create a sleek online look. Our team of graphic designers are able to help you get the ideas out of your head and turn them into a reality.


It might be the case that your business is already trading but you aren’t happy with how your image is portrayed on and offline. A re-brand might be just what you need to put some oomph behind your business and elevate it above the competition.


Last but not least, you might be looking to produce one-off high-quality on or offline materials for a promotional campaign, such as Christmas or Summer Sales. Our talented designers will be able to create stunning visuals in-keeping with your business image.

Whatever the professional graphic design services your business needs, Adeo Group will be able to create something visually stunning. Our design process typically involves you from beginning to end to make sure the end result is a true representation of your business. Or, alternatively if getting creative isn’t your thing then we can also take your brief, disappear for a while before presenting the creative delights we have come up with.

Internet Marketing Strategies

presentationsLastly, (yes, this is an extensive post!) Adeo Group offer digital marketing services including SEO, social media marketing and PPC.

Today, online marketing is a key component of digital marketing strategies for businesses of all sizes. Adeo Group have supported many of our clients in implementing an online digital marketing strategy that drastically improved their online presence.

If you are looking to engage customers and increase your online visibility a digital marketing strategy might be just what you need.

A Digital Marketing Agency Glasgow That Understands Local SEO and Niche SEO

One of the great things about adopting SEO into your business’s online marketing strategy is the ability to target niche market groups or local markets.

Wouldn’t it be great to show on local search engine result listings for your local city, or for your particular product or service? Adeo Group can help your business achieve your desired results.

Still not convinced?

Why not look at some of customer testimonials to see how we have helped other businesses. Alternatively why not give us a call to talk about your concerns?

Our team can audit your business’s current online position and suggest the best combination of services you need to reach your desired conversion goals. We’ve already helped hundreds of businesses, now it’s time for us to help yours!

The Entrepreneurial Scotland Conference 2016 (#esconf16)

Friday, April 22nd, 2016

CgjahOmW4AA5XchYesterday our Client Services Director Chris headed up to Auchterarder to join this year’s Entrepreneurial Scotland Conference ‪#‎ESConf16 held at the beautiful Gleneagles hotel.

A celebration of entrepreneurship, the event featured speakers from a variety of different entrepreneurial backgrounds and industries including Lesley Eccles from award-winning FanDuel, Bob Keiller from Scottish Enterprise, Karen Marshall, from world renowned Bridge of Weir Leather Company Limited and Bill Aulet, Visiting Professor at University of Strathclyde, MD of Martin Trust Centre for MIT Entrepreneurship.

Chris in his kilt at Gleneagles

Chris in his kilt at Gleneagles

Many angles of entrepreneurship were covered throughout the days with speakers examining Scotland’s current entrepreneurship activity and what is need to further boost it. Bill Aulet offered his own insight for Scotland’s future suggesting that;

Diversity is key to innovation driven entrepreneurship, and is important if Scotland wishes to mimic the success of London.

Catching up with Chris today he said he had a great time meeting fellow workers in the creative, tech, science and business industries.

He also spoke about what he thought was one of stand-out talks from Brian Duffy of Aurum Holdings, whose take on branding and marketing was inspiring. Brian shared some pearls of wisdom about how he developed Ralph Lauren Europe, into a lifestyle brand and his personal journey from Castlemilk to New York learning languages and making his way to the fashionable top.

Within his talk Brian combined witty anecdotes with solid branding advice. Some of the takeaways included the need to properly analyse opportunities and business prepare as well as how businesses can build their PR value with free media (mentioned was the PR value for Wonderbra valued at £20M vs the advertising spend of £160k).

Entrepreneurship is something the team at Adeo Group are always proud to support. After a period of declining entrepreneurial activity in 2011, Scotland has since been able to push forward a change but as noted by Bill Aulet there is still more that can be done. For Adeo Group this is great news. Many of our partnering clients run small businesses and we have helped start-ups grow their business online from an idea to a fully functioning online business.

For more information about Adeo Group and our digital services please contact us.

Educational Routes into Web Design

Monday, April 4th, 2016

education web designIf you’re looking for a career in which you can combine your creative talents with your love of computers, web design could be for you – but how can you develop the skills you need to make a success of it?

Whilst it isn’t always necessary to have a qualification to find opportunities in the field it can help finding work within an agency much easier, but with so much confusing terminology in the industry, how can you work out which is the right course for what you want to do?

Learning by Doing

There are some very successful people in the web design industry that are entirely self taught, and with more and more books available to help, learning like this is getting easier.

Getting work from this kind of start tends to be a very slow process however, and you might have to do a lot of work on a voluntary basis before you start getting paid commissions. It is useful though as an adjunct to a formal learning process.

Online Learning

There are an increasing number of good online web design courses available. Most are somewhat limited in scope, so while they’re useful for building up your knowledge of particular areas, they don’t offer the breadth of learning of a university degree. They also make it harder to get one to one support with problems, and they don’t give you the networking advantage of a course where you can more easily socialise with fellow students.

College Courses

Many colleges run HNC and HND courses in web design or related subjects. They can be a good choice for people who have already gained some skills and want a qualification to prove what they’re capable of, and in some cases, financial support is available for people who want to take them as a route out of unemployment. The downside is that they are often taught using outdated software on outdated machines, so you might find that what you learn on them isn’t much use in the real world.

The Right Web Degree

If you choose to take a university degree, what should you go for? Some people recommend focusing on strong computer science skills, but others think design-based courses are more useful. Some universities offer a specific web development course that combines both of these elements. The university has long held a reputation for excellence in technological subjects and its geographical location has put it at the heart of northern England’s online business revolution, boosting both the support it receives from industry and the opportunities available to its graduates.

The Right University

If you are going to take the higher education route, it is essential to choose a university carefully. With the costs and debt associated with higher education spiralling in recent years, you need to carefully consider whether the investment in education will pay off in the long term. Browsing graduate employment statistics can be an excellent way to weigh up a potential course.

There has been some dispute within the academic community over the effectiveness of traditional university ranking measures, so it is definitely worth looking at these statistics with a degree of scepticism. For example in a recent article in the Manchester Evening News, (Prof. Holmes on discriminatory tables), Bolton University professor George Holmes makes the case that league tables often neglect the importance of non academic criteria such as student experience, purely focusing instead on grades. With this in mind, the best thing you can do to make an informed, well rounded choice, is to check out online university forums in order to get an unedited view from current students and graduates.

Maintaining Design Skills

The world of web design is always changing so no matter how or where you study, you will need to make an ongoing commitment to learning if you’re going to stay in the game. Make sure you read related news and keep up with developments, and be ready to take further short courses throughout your career. This ongoing process of discovery is part of what makes web design a thrilling area in which to work.

Adeo Group Web & Digital Specialists Want You!

Due to a number of exciting projects in the pipeline Adeo Group are currently looking for the brightest and best talent to join our expanding team.

Current vacancies:

Front End Developer

Web Designer

Follow the links for more information about the posts.

…We’ve Moved!

Thursday, February 4th, 2016


We are happy to announce that we’ve made the move into our new office.

Bigger offices means more room for meetings, more room for creative brainstorms and more space for our growing team.

We are really excited about the change and hope all of our new (and existing) clients are to.

Here’s some of the important questions about our move answered:

Why have we moved?

It’s easy for sole-trading businesses (especially web designers) to portray themselves as a big company online. The problem with these businesses is the reality of meeting clients.

We want to give our clients the peace of mind that they are working with a dedicated, dynamic and growing team of designers, developers and marketers. Our move to new office space was crucial so that we could have meetings in our own meeting rooms – plural, that is.

Unlike other web design companies in Glasgow, we won’t make you discuss your business in a public coffee shop (unless of course, you’d prefer that) or be confined by the time restrictions on rented or multi-use meeting spaces.

On a more personal side, our company is growing and our outlook has changed. We felt it right to make the move to find an office space that can fit all of our staff comfortably and which reflects our new outlook. We hope to make give the new office space the “adeo group touch” and reflect our innovation, creativity and personality.

The first step in that process is naming our three new meeting rooms which we’ll feature in an upcoming post.

When did we move?

We’re in the building already. There are still a few design touches to be added, so the big unveiling will happen once everything’s in place. Make sure to follow us on our social media accounts to see pictures which will be uploaded over the next few weeks.

Where did we move to?

We are now situated at Oxford House, 71 Oxford Street, Glasgow, G5 9EP.

Our email addresses and phone numbers have stayed the same, so no fear, you can still reach us:

Tel: 0845 241 8228

or on our individual email addresses.

Parking is the same as before (on-street) if you are coming in to see us. Or if you’re a public transport kind of person, Bridge Street subway is a five minute walk away and Central Station a 10 minute walk.

Looking forward to sharing some photos of the new space soon!

No More Support for Internet Explorer 8, 9 and 10

Thursday, January 7th, 2016

internet explorer diesFrom Tuesday 12th January 2016, technical support and security updates for Internet Explorer (IE) 8, 9 and 10 will cease.

The latest version of Internet Explorer (Internet Explorer 11) will be the only edition which will receive technical support, security updates compatibility fixes (on Windows 7, Windows 8.1, and Windows 10) whilst Microsoft  continues to transition customers to Edge on Windows 10.

A patch will go live on January 12th which will nag IE users on launch to upgrade their browser.

Why Are Microsoft Stopping Support for Internet Explorer 8, 9 and 10?

Microsoft are taking steps to improve online security, compatibility and performance by moving users on to improved browsers which better support web standards that power today’s websites and online services.

For web developers, the news is welcomed, as old versions of Internet Explorer have long caused issues for cross-browser design and usability. They will no longer need to worry whether modern CSS works in these browsers, or adapt websites to do so.

What Will Happen if You Continue to Run Internet Explorer 8, 9 and 10?

If you continue to run older versions of Internet Explorer after January 12 2016 you may be exposed to potential security risks. As you will no longer receive crucial browser security updates, your PC may become more susceptible to viruses and other malicious software which may be able to steal date or damage your business information.

Secondly, if you run a business you may be required through meet certain compliance standards and using unsupported software may cause you issues.

Lastly, by not upgrading you will be decreasing your online user experience. It is always best to use the latest edition of browsers, not only for improved security and support, but also to take advantage of modern web standards.

Do You Need to Upgrade Your Version of Internet Explorer?

If you are using any version of Internet Explorer below 11, then you should upgrade. You can do so through the Microsoft website. For those using Internet Explorer 11 or Edge on Windows 10 you will not need to make any changes.

It is possible to disable the nag however it is much easier and beneficial long term to just upgrade, or switch your browser.

New Year, New Office & A Baby on the Way!

Wednesday, December 23rd, 2015

Untitled designIt has been a busy but exciting year for adeo group.

Since our humble beginnings in 2004 we have seen the business develop every single year, and 2015 has been no different.

We’d like to pass on our thanks to all of our wonderful clients, whether you’ve been with us since the beginning or joined us in 2015, for making this year such a success.

New Year, New Office

Our team will be taking some time off over Christmas and New Year to recharge our batteries and come back ready to take on the new projects and challenges 2016 has in store.

And we’re very excited that this will all be happening from our brand new office space.

If you’ve been following adeo group on social media you might have heard that we’re moving offices in January. Our exact location will be revealed once work is done and the computers are in but we are looking forward to have our own space and own meeting rooms to get creative in. Plus some cool new gadgets too, did someone say ping pong?


Job Vacancies!

Our new space is much larger than our current home, and with more space comes more room to grow, which is why we are currently on the hunt for great digital talent.

We have three job vacancies open at the moment. You can find out more about the roles and apply using the links below:

PHP Programmer –
UX/Web Designer –
Graphic Designer –

Better Still, A New Addition…

12360006_10153645753215432_3913342047920593181_nLast, but by no means least, we’d like to pass on our congratulations and best wishes to Zoe & Jonathan who are expecting their first child in January.

Zoe our Senior Graphic Designer has been with adeo group for over 10 years and will be leaving us to for 2016 to enjoy maternity leave. Jonathan, who has been with us for 6 years will be joining her at the end of January for two weeks for paternity leave.

All the best to you both!

See You in 2016

From everyone at adeo group we hope you have a very Merry Christmas and a Happy New Year. See you in 2016!

Adeo Group HQ Are Moving Office!

Thursday, November 26th, 2015

We have some exciting news…

In January 2016 we will be leaving our home in Newton Terrace and setting up camp in a new premises.

Work is underway to get everything sorted. Here’s some shots of the new space and progress so far…

4 IMG_8497 IMG_8498 IMG_8499


The #GlasgowtoCapeTown Adventure Begins!

Thursday, November 19th, 2015

Untitled design (2)Earlier today some of the Adeo Group team headed down to Nelson Mandela Place in Glasgow to cheer on Bruce and Susanne as they began the amazing #GlasgowtoCapeTown challenge.

For those of you not in the know, E-Bike Africa is a global awareness raising action on climate change, organised by The Purple Heart Network and lead sponsor Pedelec Adventures with Susanne Bruesch.

E-Bike Africa is a 20,000km expedition from Glasgow to Cape Town that will be carried out on a pedal-assisted e-bike. E-Bikes use a combination of human effort and electric power to help the rider go further and last longer.

On the expedition Bruce and Susanne won’t have direct access to renewable mains power in Africa, so, as they wish to minimise their carbon footprint as much as possible, will instead generate power using a custom-designed solar trailer. The trailer will harvest the sun’s energy throughout the day allowing the two to charge the e-bike batteries and other electrical equipment.


Adeo Group web design Glasgow were lucky enough to be involved in the project, designing and launching the E-Bike Africa website earlier this year. We are excited to follow the 20,000KM journey to highlight climate change and excited to see more photos as the journey continues.

Here’s a video of the team as they set off this morning…

From everyone at Adeo, we wish Bruce & Susanne the best of luck on their trip.

To find out more about E-Bike Africa, the #GlasgowtoCapeTown challenge and how you can help visit the website

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