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The Adeo Group Blog

Keep up with our latest news, industry insights, website launches, and general chitchat all in one place.

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Archive for the General ChitChat Category

Sage 200 integrated websites that work for your business

Saturday, November 9th, 2013

If you have sage 200 system running your business, why not look and selling online with full integration to your sage 200 system?

We have over 5 years experience in designing, building and managing successful sage 200 integrated websites.

If you are selling B2B or B2C then we have a tried and tested solution that will work for your business. ECommerse, mobile commerce or customer ordering portal we have a solution that will work.

Integrating your website into sage 200 will save you time, money and reduce errors, this increasing the efficiency of your business.

If you want more information have a look at:

http://www.adeogroup.co.uk/sage-200-integrated-websites-cat-104

Call for a chat about your requirements and how we can work with you to make your business more profitable.

Mobile sales are going to grow

Saturday, November 9th, 2013

This year has been dubbed ‘The Mobile Christmas’ and with 48% growth in mobile shopping, retailers are increasingly targeting shoppers through digital devices.

British retailers will spend nearly £400m on advertising during the last three months of 2013 and consumer spending via mobiles and tablets is worth about nearly £8bn a year, according to research firm Verdict.

But over the next five years, the spread of smartphones and tablets will see our spending on these devices triple to £23bn.

Two thirds of that shopping is done at home, as buyers often wait until they are logged in to a secure network before purchasing items.

Matthew Rubin, retail analyst with Verdict Research, said: “While we are expecting growth in successive years, we are expecting this year to be the highest level of growth. Retailers really need to invest in their mobile websites now.”

John Lewis announced its £7m Christmas television advertising campaign on Friday. The ad is set to a cover of Keane’s 2004 hit Somewhere Only We Know sung by Lily Allen.

Supermarket chain Morrisons launched its Christmas TV advertising campaign during the prime-time slot of ITV’s Coronation Street.

Asda says 20% of its home shopping business is done via a mobile or tablet, and that figure is growing by 1% each month.

The living room is becoming a key location for retailers to target consumers, as 67.2% of all online shoppers making a purchase from their home do so in their living room.

Wealthy young shoppers currently dominate mobile and tablet expenditure, but with increased access to cheaper, high-specification devices, older shoppers will have a much bigger impact over the next five years, Verdict research shows.

Still, window shopping hasn’t entirely given way to digital methods yet.

Around 38% of online shoppers still research goods by viewing them in a store before purchasing them online.

http://news.sky.com/story/1166095/mobile-spending-could-be-worth-23bn-by-2018

ecommerce product descriptions: Key Words are the Key

Thursday, May 23rd, 2013

The internet has become one of the most popular product information search platforms. Search engines such as Google and Bing are now storing vast amounts of data that can be reached with just the click of a mouse. Today’s consumers can spend less time searching for their wanted items than ever before. As a result, it is vital to make your brand digitally available and findable. If you already have a website this might be reasonably easy to achieve, however, if you are selling through eBay or Amazon you might need to put in more effort. A well-written product description mixed with specific key words can help to sell the product and boost your search engine optimization (SEO).

Research undertaken by Ofcom revealed that internet shopping in the UK is more popular than in any other major country. UK consumers tend to spend an average of £1,083 per year each on online shopping. In order to get a fair share of that annual spend it is important to establish strong brand presence and make it more desirable to the target market. One of the ways that can help you to achieve this goal is by telling your brand story through the product descriptions. Story telling product descriptions help to engage with the customers on a personal level, because consumers can relate to the brand and express their own identities through it. As it can be rather complicated to convey key benefits and a marketing message for a product within 60 or 70 words you need to consider the main factors.

  • Know your industry and key competitor offerings. What do they do better than you? What can you learn from them? What do your customers like about competitor brands? Learn about the industry and adapt the best of it to your business.
  • Research your target market. Find out all you can about your target audience in order to identify their needs, wants and demands. Only by knowing your customers you will be able to communicate with them at personal level and create a dialogue that will essentially help you to sell
  • Tell the story of your product in order to relate to your consumer needs and make it irreplaceable. In other words tell you customers how your product will fit into their lives and make it better.
  • Make the text quite simple and don’t use elaborate words to explain the concept of your product.
  • Use bullet points to describe key product features. Always think about your target audience. Do they value that particular benefit? What features do relate to the target market? What are they looking for?
  • Be accurate in your product descriptions. Make sure that the information about the product or service is correct. Don’t make mistakes.
  • Fill the content with the key words that will help to boot your SEO. Imagine that you are a customer and you are searching for a new pair of glasses. Which words are you the most likely to type into Google? Glasses, shades, sun glasses, Ray Bans or any other brand?

One of the best examples of an engaging, ‘storytelling’, product description is Aussie shampoo. Aussie is a famous hair care brand. It is marketed as a product of Australia, but in reality it is an American brand manufactured by the multinational Procter & Gamble company. It is fair to say that the hair care industry is saturated with millions of products and yet the Aussie brand has recently managed to stay different and on a spotlight. The success of the brand lies within the ability to relate to the target market and tell the brand story as unique as the ingredients of the shampoo itself. The brand represents the key personality features of the target audience; including traits such as practical, witty, smart and down to earth. The Aussie shampoo is more than just a simple hair care product offering the same features as other shampoos. It is branded with its own philosophy, values and beliefs. This is exemplified in the product description (below), which contains the key words that link the product to the key target market.

aussie shampoo product page

 

Scottish Youth Parliament win ‘Campaign of the Year, 2012′ at the Scottish Charity Awards.

Friday, February 22nd, 2013

In June, 2011 Adeo Group unveiled the marketing for the Scottish Youth Parliament’s incredibly successful ‘Love Equally’ campaign for marriage equality. The campaign aims for equal marriage rights for everyone. Alongside campaigners from LGBT charities, Love Equally helped to initiate the Scottish Government’s plan for a new law.

SYP were worthy winners from a group of four which included Befriend a Child, Royal Society for the Prevention of Accidents (RoSPA) and STV Appeal. Congratulations to SYP!

SYP Love Equally campaign

SYP Love Equally campaign

Google starts charging for Google Shopping Basefeed Clicks in the UK

Wednesday, February 20th, 2013

So as of the 14th February Google UK has started charging for shopping results pretty much the same way that they charge for standard PPC adwords.

Could this effectively shoot Google in the foot or simply increase their profits.
I have to say after speaking to a client that puts a lot of work in to their site and has multiple channels that they sell through, but relies very heavily on traffic via Google shopping, the impact has been incredible, possibly even crippling.

Based on the figures we worked out from analytics, they would have to spend around another £11,000 – £13,000 per month to achieve the same sales.

As a small business working on small margins they just don’t have the budget to compete at that level. They already spend around £5000 per month on PPC so these additional funds just make the business not viable.

Could Google have killed a lot of small businesses? Will they stop spending on PPC? How will this effect Google overall?

What effect has this had on US companies as this has been active for a few months there?
I have already found this Facebook page saying Google shouldn’t charge for Google shopping clicks.

www.facebook.com/GoogleToCancelChargesForGoogleShoppingResults

Why mobile commerce, why now?

Thursday, February 7th, 2013

Shoppers are becoming more mobile and want to shop from the comfort of their arm chair or sofa.

Over the last few years, smartphones and tablets have been the catalyst for a fundamental evolution of shopping behaviour.

Buying on the move has got a whole lot easier. In fact, 38% of mobile users already use their phones to shop with when they are away from their computers. It’s not surprising, given that 92% of the UK adult population have mobile phones.

If your business isn’t ready for mobile, you could fall behind in the race to access the £5.8 billion that’s expected to come from m-commerce in the UK by 2016.

Adeo Group have mobile commerce solutions to meet the ever demanding needs of the modern etailer, features to help conversion, usability as well as direct integration to exiting back office solutions.

Contact us today to see how we can take your website forward with mobile commerce.

Tel: 0845 241 8228

Google Trusted Stores Coming Soon

Friday, January 25th, 2013

A great exciting feature called #trustedstores from #google has been launched in the US, I cannot wait for this to become available for our UK eCommerce clients. Looks like it helps both conversion and overall sales value. Watch the video at http://www.google.com/trustedstores/merchants/

Sage 200 Integration

Sunday, January 13th, 2013

We can provide you with an ecommerce site that links to your Sage 200 back office, simple effective solution. Contact us to find out how we can work with you, 0141 218 4422.

E-commerce web design

Monday, January 7th, 2013

Are you looking for an e-commerce website that integrates into your business and delivers results?

We have build many successful e-commerce sites that are feature loaded that concentrate on customer usability and conversion.

We work with our clients to help them deliver results for their business.

For an informal chat, call us today on 0141 218 4422.

Merry Christmas

Saturday, December 22nd, 2012

Merry Christmas to all our clients, have a great festive period, see you all after the New Year.