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Google to drop support of Internet Explorer 6

Wednesday, February 3rd, 2010

I just received an email from google:

In order to continue to improve our products and deliver more sophisticated features and performance, we are harnessing some of the latest improvements in web browser technology.  This includes faster JavaScript processing and new standards like HTML5.  As a result, over the course of 2010, we will be phasing out support for Microsoft Internet Explorer 6.0 ​as well as other older browsers that are not supported by their own manufacturers.

We plan to begin phasing out support of these older browsers on the Google Docs suite and the Google Sites editor on March 1, 2010.  After that point, certain functionality within these applications may have higher latency and may not work correctly in these older browsers. Later in 2010, we will start to phase out support for these browsers for Google Mail and Google Calendar.

Starting this week, users on these older browsers will see a message in Google Docs and the Google Sites editor explaining this change and asking them to upgrade their browser.  We will also alert you again closer to March 1 to remind you of this change.

please update your browser to its latest version.

Posted in Ecommerce Websites, Web Design | No Comments »

Conversion is the Key to success

Sunday, January 17th, 2010

Focusing on converting your current visitors to buyers will increase your revenue exponentially thus increasing profits.

As you can see from the two tables below implementing ‘On Page Conversion’ will dramatically increase your revenue keeping your marketing costs fixed while increasing profits.

 

Table 1 – Effects on revenue from increasing the number of visitors to the site

No. of Visitors

Conversion Ratio

Orders

Revenue

30,000

1%

300

£15,000

40,000

1%

400

£20,000

50,000

1%

500

£25,000

60,000

1%

600

£30,000

 

Table 2 – Effects on revenue from increasing the conversion ratio of the site

No. of Visitors

Conversion Ratio

Orders

Revenue

30,000

1%

300

£15,000

30,000

2%

600

£30,000

30,000

3%

900

£45,000

30,000

4%

1,200

£60,000

Note: both tables assume an average order value of £50.00

 

At Adeo Group we concentrate on converting visitors to buyers.

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Proudfoot Leather launch new site

Sunday, December 27th, 2009

The new Proudfoot Leather is open for business. Offering a wide range of leather bags and accessories via a feature rich ecommerce platform.

Visit the site at www.proudfootleather.com

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Is your ecommerce shop performing?

Wednesday, December 9th, 2009
This article is about some common mistakes that are made by many people on their ecommerce shops.Some of these are very simple and some are a little more complicated, but it shows the importance of choosing the right web design company and also analysing your Google analytics and making the relevant changes to the information you are being given from that.
 
1. Site Navigation – A good navigation is key, you have to offer your visitor the simplest way to find they products they are looking for. A number of visitors may be lucky enough to land on the exact product they are looking for, however for many they will arrive at your home page or may even want to look at another product after arriving at a product page.Give the visitors the options to help them search, ask them “What are you looking for?” and guide them if you can.
   
2. Internal Site Search – Probably around 20% or more of visitors to your website will use your internal search. Take yourself as a visitor for example, you go to Amazon, what do you do? You enter in the search box what you are looking for. Relevant returned searches are a key to converting to sales.One mistake in internal site search is bringing back search results that just are not relevant to what was searched for, nothing worse than having to trawl through the results just to find that 2 pages down you have finally found what you are looking for.
   
3. Filter Results – Personally I see this as a key area within any ecommerce site. You have to be able to filter your results by price, brand, colours etc. Depending on the site you have you should be able to choose what the filter options are. Make these relevant to the products you are selling.
   
4. Product Page Content – So you have the customer at the product page, how do you make them push the add to cart button. This is the first stage in the buying process, what has to be right?Firstly the layout of the product page has to be right, position of the buttons and colours. Subtle changes can make all the difference and you should spend time on doing some split testing on the pages with button colours etc, monitor this with Google analytics and make the correct decisions based on this.Secondly Images are important, people can’t touch the item so you have to make the images as perfect as possible, even at 360 degree of the product if they are suitable for this.

Thirdly product descriptions, this is key. If a user needs more information they have to be able to find it out on the page, you don’t want them searching the web to find it on someone else’s site, give them everything they need to make the buying decision.

Fourth I would say give them the extra info, this relates to delivery information and costs, returns info and T&C’s. Build the confidence at all times, if they can find all this info on the page and you satisfy their questions then the chances are they will add to cart.
   
5. Basket Conversion – we now have them in the basket, what’s the best way to let anyone continue through this. That’s easy; make it as simple as possible. Nobody will go through a shopping process if they find it hard, remember what may be easy to you is hard to someone else; you have to remember everyone’s skill level of using the web is different. Again build the confidence of the customer by offering contact information, returns info and delivery info.
   
7. Payment Options – Giving your visitor and potentially a customer a number of ways to pay is a fantastic way to convert on those latter stages. People like to have the options to pay by whatever card they have or use Google checkout along with other providers like paypal etc.
 
These are just a few points to take in to consideration. I hope you find them of use.

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Kelvin Power Tools launch new site

Tuesday, November 17th, 2009

Kelvin Power Tools launched their new e-commerce site today, it is feature rich but most importantly it is fully integrated into a SAGE 200 back off system.

After over 6 months of hard work we are all happy it it live.

Visit www.kelvinpowertools.com

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