Built using RedBack the new FPSG portal is fully SEO compliant and will help FPSG maintain their web presence now and into the future. Visit www.fpsg.co.uk to find out more.

The launch of the forthcoming 4.0 operating system for the Apple Iphone and Ipad could prove very interesting with the introduction of IAd.

How do we see this effecting Google, can it have any sort of major impact to the search giant.

This could open a whole host of new ways to advertise products and websites and helps many application developers who make their living from the iPhone and iPad, providing them with a new revenue stream.

At the moment most people search via their desktop, laptops etc, but the smartphone market and mobile search is ever increasing and with the advancements in technology this is going to increase with people’s busy lives and the amount of time spent travelling around the place and less in the home.

Mobile search and advertising is definitely one to keep our eye on.

Apple also revealed stronger-than-expected demand for the iPad tablet computer, with 450,000 units sold since its US release on Saturday, April 3.

The figures have impressed analysts, many of whom expect five million units to be sold by the year’s end.

Apple chief executive Steve Jobs said: “We’re making them as fast as we can.

“Our ramp is going well, but evidently we can’t quite make enough of them yet so we’re going to have to try harder.”

We are all eager for its UK release and keen to see what impact this has on the market.

Great the email worked, but what if you could get it to work much better for you.

How do you take the steps to make sure they are a repeat customer?

You have around three opportunities to market to this customer following the transaction.

1. The customer receives an order confirmation. Most customers will open and read this as they are expecting this and want to confirm their order. You could offer a discount code for their next order. Again this is another great opportunity to promote products that compliment their current order.

2. Shipping emails, again the user will open this as they want to know their product has been shipped and again another great opportunity to market products. You may have special offers or you could put a recommend a friend link. What happens here is a customer can enter friends email addresses to receive a discount on their first purchase and you could even offer your original customer a discount code for any friends that make a purchase.

3. Final point is to survey your customers on their experience. Get the interaction with them and find out ways to improve the experience for them and other customers. There are many free survey websites out there so it wouldn’t cost the earth to set up.

Remember a happy customer is a returning customer.

A few tips to avoid when choosing and creating your landing pages.

1. Give them exactly what they have asked for, I recently picked up on a story of a grandmother who specified that she wanted a Wii version of Beatles: Rock Band when she typed her query into Google. The query returned a list that included a familiar store. She happily clicked on the link, but the store’s landing page didn’t present the Wii version of the game as the first result. “The site [wavered] on the platform, presenting a decision our shopper didn’t know she needed to make.

Two problems arise from this, one she could have bought the wrong version or two realised that it was the wrong console and gone somewhere else.

2. Give the User Help, Shoppers like to be guided, present them with options and routes you would like them to take. Suggest top sellers, you may also be interested in as long as these are relevant to the product they have landed on.

3. Give them exactly what they searched for, I know that’s the same as number 1, but i can’t stress this enough. You only have a few seconds to capture potential customers and if the messages you present them on screen aren’t right they will be out of there as quick as they arrived. 

4. Check your analytics, monitor the bounce rates on your landing pages and do some split testing to see how you can improve the conversion of that page. When making changes don’t change to much at once as you won’t know what changes worked and what changes didn’t.

Doing some of these simple things can really help you ROI.

If you would like any more information on this feel free to contact us and see how we could possibly help you out.

Web Design Company Adeo Group

Selling tags for sheep and cattle visitors can order various tags for their animals via a fully featured front end.

RedBack eCommerce has been fully integrated into a Sage 200 back office system.

Visit Allfex at www.allflex.co.uk

A few simple steps could get you online and give you the ability to do this.

1. Apply to square who then send out a card swipe device that plugs directly in to your Iphone audio input jack.

2. Then whenever you sell an item in store or on the move you just plug in the square and swipe the card

Its that simple.

Square also has the ability to track payments and repeat custom. The beauty of this is that you can access card transactions virtually anywhere and customers can receive their receipts via text or email and of course this is all the better for the environment and the customer doesn’t have a physical receipt that they could end up losing.

The benefits don’t stop there either; because customer data is tracked you can come up with unique ways to reward clients. This could be something as simple as donating money to charity of their choice every time they use you.

We are in the very early stages and they are currently in beta tests in select cities, San Francisco being one.

The company hope to roll this out fast though and as a UK ecommerce development company we are excited about this coming to the UK.

If you want to see a little more of how this works check out the video from the recent tech conference

http://www.ustream.tv/recorded/2747998

http://squareup.com/

The individual country statistics showed that Belgian, Danish, Italian and Swedish users accessed their email most and Belgians were also the most likely to use search engines. Consumer confidence had gone up and a major factor in this has been Online Banking with Norwegians leading the way while Romanians trailed at 19% uptake.

The UK showed a preference for “real” news and still preferred traditional print with the lowest uptake at 68%, however with many new mediums coming online ie the Apple Ipad we have yet to see how this will impact printed newspapers in the coming years.

Still the Ecommerce Market is thriving with 57% of Europeans having made an online purchase in the last 12 months. Eastern Europe again showed hesitancy with only 24% making online purchases.

Year on year we see rises within this market and with the many benefits of trading online and the audiences you can reach its little wonder why it’s doing so well.

Success in ecommerce is not a given though, it still takes a lot of hard work and working with the right partners and having the right platform to deliver results.

Clients are now receiving letters from their banks, streamline to mention one, stating they have to signup to the compliance management program.

This is so they can manage the process to make sure online traders are PCI Compliant. In 2009 Visa Europe saw a 75%  increase in data compromises compared to 2009. Larger organisations have now tightened up their security and hackers are now turning their attention to smaller merchants to harvest data.

This is now quite in depth and every security loophole must be plugged. Many web development companies are not PCI Compliant.

Is Yours?

Dont be caught out and incur hefty fines!

If you would like to find out some more information check out our page on PCI Compliance or get in touch if you would like to discuss your website and PCI Compliance.

The first seminar will be held on the 12th of February 2010 and will be addressed by one of the worlds top SEO experts, Rand Fishkin (seomoz)

Visit OnlineXcellence to book your place.

In order to continue to improve our products and deliver more sophisticated features and performance, we are harnessing some of the latest improvements in web browser technology.  This includes faster JavaScript processing and new standards like HTML5.  As a result, over the course of 2010, we will be phasing out support for Microsoft Internet Explorer 6.0 ​as well as other older browsers that are not supported by their own manufacturers.

We plan to begin phasing out support of these older browsers on the Google Docs suite and the Google Sites editor on March 1, 2010.  After that point, certain functionality within these applications may have higher latency and may not work correctly in these older browsers. Later in 2010, we will start to phase out support for these browsers for Google Mail and Google Calendar.

Starting this week, users on these older browsers will see a message in Google Docs and the Google Sites editor explaining this change and asking them to upgrade their browser.  We will also alert you again closer to March 1 to remind you of this change.

please update your browser to its latest version.