Events such as Black Friday, Cyber Monday, Christmas and January Sale encourage people to spend more money and search for bargains online. You can boost your sale numbers by optimizing your website and attracting more visitors.
SEO and email
For those that do not know, SEO stands for search engine optimisation. The engine works by searching out keywords on webpages and people will then find your site using search engines such as Google, and Yahoo. As a result, a good eCommerce site should have organic and optimised keywords to be able to come top on the various search engines. If you have a skilled SEO specialist, your problems are solved, but if not and don’t really have any experience in this, you should consider hiring someone. Believe me the money you spend on SEO will most likely generate a lot more in profit and ad revenue in the long-term. Same goes for email ad campaigns. Be more subtle and don’t spam your subscribers. Be informative, brief, and non-invasive, while still reminding them that Santa is coming early this year.
The psychological factor should never be underestimated, especially when adverts and sales are concerned. This is because even the most modest of price reductions can ultimately determine larger sales values. Although there isn’t a strict guideline, experimenting with different bonuses, discount can go a long way. The website must also have increased bandwidth in order to handle the large number of visitors, and the visual layout must be changed to suit the mood. Integrated settings such as discounts and the various payment methods should also be increased and tweaked to increase accessibility, thus leading to an increase in purchases.
Third party or not, SEO services may increase operating costs temporarily, but this will grant you a sizable return on the investment. Optimisation is a vital aspect that is necessary to gain visibility in the competitive eCommerce environment.