The Adeo Group Blog

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Posts Tagged ecommerce site

How to Engage Your Customers and Turn Likes to Leads

Monday, June 8th, 2015

Like ButtonYour customers are more powerful than ever before. They have the ability to find out information in seconds and they have a lot of control over their online experience. The development of the Internet has seen an influx of content creation of varying uses to consumers. The result? Consumers swimming in a sea of information overload.

However with this increase in information there has also be an increase in the number of customers actively disengaging from brands. The amount of spam, misleading content and persistent brash marketing efforts have affected customer outlook and have altered the marketing landscape. Now, businesses like yours must work even harder to create innovate ways in which to engage consumers and how to then convert this engagement into sales.

Thankfully it is not all doom and gloom and there are a number of techniques that you can employ to engage customers and turn likes to leads.

1. Build Your Brand with Story-Telling

In order to create a solid brand your business must focus all its elements, both intangible and tangible, to project an image and feeling that represents your values, aims and motivations to build consumer trust and ultimately loyalty.

It is important that you clearly define your brand personality early on, otherwise your audience will decide it for you. Once people have formed an impression of your business it is hard to change their mind so it is essential that you clearly define your brand’s essence, values and message from the off-set and repeat these often to reinforce the message with consumers.

Once you have established your brand and set your business away from competitors you can begin building relationships which will in turn leads into sales.

2. Promote Customer Testimonials and Case Studies

One of the most effective marketing techniques is word of mouth and translating this online is no different. 61% of customers read online reviews before making a purchase decision so it makes sense to gather and promote these to your audience.

Customer testimonials and case studies help to increase sales so where better to include them than on your product page? A/B studies have shown that including widgets with testimonials, reviews or case studies on an eCommerce purchase page have increased sales by nearly 40%. This simple additions help to instil trust as customers deem these kind of marketing techniques to be less sales-focused.

3. Limited Time Only Offers

If you run an eCommerce business then you should consider running limited time only offers. Studies have shown how effective these can be to sales. Consumers are more likely to act on their purchase decision if the offer is potentially going to end as they are worried they will miss out. Consumers have an underlying aversion to loss and enjoy feeling lucky, so “stumbling upon” offers and sales makes them feel special and more likely to act. To further the effect of this you can run offers for particular social media followers, to increase the feeling of exclusiveness and increase engagement on your social media channels.

4. Use Soft Conversion

Online consumers have indicated their disengagement from online marketing techniques that seem too pushy. To avoid this you should ensure your marketing efforts involve an element of soft conversion. Soft conversion relates to those who people are not yet at the buying stage of the sales funnel. They do however provide a lucrative lead which should be nurtured until they become a purchaser.

In the past year social media has seen a shift towards localisation. In order to compete well in today’s market and increase your soft conversion, you need to provide your customers personalised, real-time engagement that captivates them right when they need it. Whilst the market may be difficult, the opportunities are plentiful – and forever increasing.

Customers who require soft conversion are likely to sign up for newsletters and follow your social media channels without interaction. In order to capture these potential leads you should provide an easy sign-up for newsletters and reinforce customer service online. Once you have their e-mail address, you should automate a welcome e-mail and provide targeted, thought-through e-mail marketing content.

Ecommerce & The Resurgence Of Physical Retail

Tuesday, May 20th, 2014

shutterstock_94784911Doom-sayers have been predicting the end of the physical retail shop for some time now. Although it’s true that many retail merchants on the High Street are scrabbling for survival, others are learning to adapt in a new world. That’s what life, and business, is all about; adapting and evolving.

The Rise of E-commerce

A recent report from Forrester, the e-business and channel strategy gurus, predicted that online retail sales will hit $294 million dollar mark in the US this year. That’s roughly 9% of all sales in the whole country. Moreover, Forrester suggests that this will increase to 11% by 2018. The e-commerce sales in UK are expected to grow by almost 50% over the next five years to over £50bn in sales by 2018.

Such developments are only natural. After all, a website is available 24/7, offers a huge amount of choice at prices that are often lower than their physical retail equivalents, as well as free shipping in many cases. Convenience is the key here, and that is a massive incentive. So can we glean from these stark facts that physical retailing is a dinosaur heading for extinction?

The New Physical Retailing

Although it has been predicted that $150 billion dollars will be spent online in the US up until 2018 that still leaves a predicted 300 billion to be spent in the shops and malls. That’s hardly an extinction. What is more, savvy retailers are moving with the times. The old concept of shops is on the way out, but new ones are arising to replace them.

Physical shopping is not just about the acquisition of goods, it also fulfils a social need that is hard-wired in the human psyche. We love to browse and the opportunity to ‘Try before you buy’ is still a big incentive for getting us out on the streets. So the future will be one in which virtual and physical shops not only coexist but even form a synergistic relationship. Shops will become more like showcases for goods and locations where experts can be consulted on a one to one basis and where special, individually tailored, customer specific designs can be created. Don’t write them off; shops will rise again.

Did you know that Adeo Group specializes in building eCommerce shops and interactive websites? Contact Adeo Group today and find out more.

Video and Audio Ecommerce Site

Wednesday, December 2nd, 2009

We have now launched Video and Audio Ecommerce site.

Supplying high quality cables to compete with some of the bigger branded cables on the market.

Great products.

Check out Video and Audio Cables Website

The Diamond Studio launches the ’DaMarcus Collection’

Tuesday, December 1st, 2009

The Diamond Studio based in the Argyll Arcade, Buchanan Street, Glasgow is thrilled to announce that it has signed a contract with Rangers and US National Team footballer Damarcus Beasley to create a collection under the ’DaMarcus’ brand.

Beasley has been at Ibrox for two years and is a member of the USA squad who are on course to qualify for the World Cup Finals in South Africa 2010. Summera Shaheen, Managing Director of the Diamond Studio believes the Collection is the first to be launched by a footballer anywhere in the world.

The collection can be viewed and purchased at The Diamond Studio.

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