And the greater your understanding of Ecommerce, the greater your share of that money will be!
The internet has changed forever the way in which global commerce works. And what’s more, the Net and the promise it holds is here to stay.
Year on year, e-commerce and online trade is increasing. If your online company is set up correctly and has the backing of a web design for conversion and SEO Marketing agency with unrivalled expertise, then the internet can be a lucrative market for you, to say the least!
E-commerce facts – empower yourself with info - GAIN A COMPETITIVE EDGE
The adeo group partners with a select number of companies to get the right information and make fundamental changes to websites to get the best results. One of our partners, IMRG, are a body that collates data from a vast range of online e-tailers to give us accurate reports of where the web market is going. This information allows us to help our clients gain a competitive edge on even their fiercest rivals, by always being one step ahead, by pre-empting emerging trends online (particularly in e-shopper behaviour) and then tailoring websites accordingly – setting them up to get the lion’s share of traffic searching for a particular type of product or service – converting more customers and enjoying increased profits as a result.
Basket abandonment assessment is KEY
The UK online retail market grew by 17 per cent in July 2009, compared to July 2008, driven by continuing strong sales of clothing, accessories and electrical goods.
The IMRG Capgemini Index reached 5531, showing a higher than average monthly growth of 16 per cent for the month of July. If we follow the stats annually, this industry is only going to get larger!
Get the BIG picture
Assessing the data available to you with regard to basket abandonment and whether your page is converting visitors to buy is key. Using tools like Google Analytics along with others you can get the big picture about your customers and visitors.
To learn more about how you can enjoy continued growth online through the continual development of your website, enjoy reading through our BASKET ABANDONMENT RATES and FACTS ON CONVERSIONS pages below:
What are the different types of e-shopper? Why do some e-shoppers only window shop, and why do others get as far as the checkout, but then abandon the sale? And what is the overall impact of this on your sales figures? Our basket abandonment rates page will explain it all. Find out more about Basket Abandonment Rates
E-shoppers are getting smarter by the day! That's why it's essential to have your online store designed by industry experts who recognise patterns in e-shopper behaviour and then tailor your maximum conversions website accordingly, so that your customers actually BUY from you before the leave. Find out more about Facts on Conversions