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et us explain why some E-Commerce sites convert, while others don’t
Selling online is not easy. The internet is the biggest shopping mall on the planet. That’s a lot of shops. It’s also a lot of shoppers. And they are getting smarter.
The reasons why e-shoppers hesitate at the checkout (or don’t even make it that far)
Research into the possible reasons why e-shoppers buy (or not!) is not necessarily all focused upon the actual look or functionality of the actual E-Commerce website itself. Human nature and psychology can also play a huge part…
Different types of e-shoppers
E-shoppers can be categorised by type:
Returning to the psychology of why some e-shoppers place products in their virtual shopping basket, proceed to checkout, but then abandon the sale (or not), our research has highlighted the fact that it is not only price that influences a ‘last minute mind changers’ behaviour at this stage of the shopping process. Other influential factors include:
Delivering E-Commerce websites that address these needs
The adeo group takes all the aforementioned factors into account when designing and delivering E-Commerce websites for clients large and small across the UK. The in-depth research into e-shopper behaviour is not static, but an evolving aspect of our overall approach to every design we create – to ensure your site from us will always remain up to date with changing trends in e-shopper behaviour, helping you to convert as many customers as possible.
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