Mac Scotland are a conference organising company. 'Mac' refers to 'Meetings And Conferences'. They are based in Scotland. Their target market is businesses who need to organise an event who mostly specialise in the medical and dental industry.
The logo uses negative space to suggest a conference table. Surrounding the table are thistle's which symbolise businessmen. The colour palette used represents the colour of thistles and the type treatment is traditionally 'Mackintosh(esque)'. A link to Scotland.