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Nutrition Maniac - Branding
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Project Details:
Nutrition Maniac is the name of a new pharmacy site which is divided into three sections: Healthy Living, Natural Health and Me & Fitness.
A maniac is a singular person. someone who has a great craving or obsessive enthusiasm for (in this case), health and fitness. The circular shape in this logo is made up of different segments which are all uniform, all apart from one. This mark symbolises 'The Maniac' the one who is unique and different from the social norm. Not a follower but a leader.
The circular shape as a whole represents products, nature and represents our source of energy - the sun.
The colour scheme is 'positive' and vibrant with a spectrum of colours to represent the various nutrients that Nutrition Maniac provide. We also used various greens on the company name to suggest nature, renewal, health and healing.