- GENERATE MORE TRAFFIC TO YOUR SITE, AND THEN CONVERT

CREATE BEAUTIFUL EMAILS, MANAGE SUBSCRIBERS and TRACK RESULTS

RedBack email marketing software – the future of email

Email marketing software just got better. Thanks to RedBack Email Marketing Software – fast becoming the email marketing software of choice for businesses everywhere – you too can assume complete control over the way you create and send email campaigns. That means you are no longer restricted by the limitations of non-customised email and can therefore make your emails as much a part of your brand as your logo, business card, website and blog.


RedBack email marketing software – so many great features

Feature 1 - Create and send email campaigns

Built with designers in mind, you can create your email designs using your favourite tools and then import them into your account with the click of a mouse. RedBack automatically moves all your CSS inline for the best results in email clients like Gmail and Outlook.

RedBack email marketing software does not impose any design restrictions, and you won't find any ugly 'powered by' logos or branding either.

What you do get is all your campaign images hosted at no additional cost, plenty of design advice and a gallery of inspirational examples to help you create something awesome.

Single click design and spam testing
Testing your design in all the different email clients is the most frustrating part of sending email campaigns. RedBack email marketing software’s design and spam testing tool changes all that by doing the hard work for you.

Send free tests to any address you like, or for a small fee (and a single click) see your email as it appears in over 20 different email clients like Lotus Notes, Hotmail, Outlook 2007 and AOL.

RedBack email marketing software will also run your campaign through popular spam filters at the desktop, server and firewall level before you send it.

Feature 2 - Manage lists and subscribers

Never touch a spreadsheet again
Campaign Monitor automatically handles all new signups, unsubscribes, bounces and even spam complaints for you behind the scenes. Keep on the right side of spam laws, but without having to think about it.

Every email you send includes a single-click unsubscribe link and our preference centre feature lets your subscribers manage their own subscription. RedBack handles the ugly side so you can focus on what you do best.

Customise the signup and unsubscribe process for every list
You can create as many different lists as you need for yourself and your clients. You only need to pay when sending a campaign, so list management is free.

Better still, you can completely customise the signup and unsubscribe process for each list. Copy and paste the signup code, set your own landing page for new signups and send your own welcome emails when they confirm their subscription.

Target groups of subscribers and make it personal
You can easily extend your lists to capture anything and everything about your subscribers. Whether it's address, phone number or favourite lipstick. Not only that, but you can easily personalise your emails with any of the custom data you've captured.

What’s more, you can build segments in your list that target a specific type of subscriber. These can be based on any subscriber demographics you've captured as well as past campaign activity, such as only those subscribers that opened the last 3 emails or clicked a specific link.

Feature 3 - Reporting and analytics

Warning, reload button can be addictive
The moment your campaign is sent you have access to a range of reports that show you exactly how your subscribers are interacting with it.

See who is opening it, what parts of the campaign they are interested in, who forwarded it on to a friend, unsubscribed, bounced out or even marked it as spam.

Sending for clients? Easily give them access to only the reports you send on their behalf.

From big picture to close-up
RedBack’s reporting makes it easy to zoom right down to the subscriber level and see a timeline of exactly what they did with your email.

Take this a step further and see your lifetime history with that person. Which campaigns did they open, what links were they interested in, how many times have they forwarded your emails?

All this and more is at your fingertips for every subscriber in your account and is updated in real-time.

Compare campaigns and spot trends
Statistics like open and click rates are useful for each campaign, but it's when you start comparing results over time that the data really shines.

By looking at trends, RedBack’s compare campaigns report makes it easy to see exactly what is and isn't working in the emails you send.

By comparing stats like opens, clicks, bounces, unsubscribes and even spam complaints, you can quickly see what content your subscribers find relevant, and just as importantly, what they don't.

Which email clients are they using?
The hardest part about designing emails is making them look great in the dozens of email clients out there. RedBack’s email client report makes that a thing of the past by showing exactly which email clients your subscribers are using (see a screenshot of it in action).

When you combine this report with our design and spam testing service, you can generate screenshots of exactly how your design looks in all these email key clients with a single click. Save yourself time and frustration by only focusing on the email clients that matter.

Make more money through email marketing
RedBack Email marketing campaigns from the adeo group help can:

• Generate more traffic to your website
• Help you to convert more customers, and
• Significantly increase your profits as a result.

Order yours