10 Reasons why Google Dislikes your Website.

Does Google dislike your website? If you think it might, don’t worry you’re not alone. Google’s search algorithm can be a tough cookie to crack, especially since it continually changes.

Those who fail to encompass the Google search algorithm rules often become Google Penguin and Google Panda food. However, those who crack the code are rewarded with first page ranking, increased SEO, and a more powerful brand engagement.

When Google likes your website, you will also become more trustworthy to your audience. And this could help you leverage social shares while maximizing your marketing efforts.

“It’s paradoxical that SEO, which drives 75% of search traffic, garners less than 15% of an average SEM marketing budget, while PPC that provides barely 25% earns 80% of it,” according to Search Engine Land.

Let’s take a closer look at 10 reasons why Google dislikes your website, so you can fix it and boost your brand engagement.

  1. You Have Exploited SEO Far Too Long

One major reason why Google dislikes your website may be that you have exploited its SEO practices. If your site is solely about SEO, Google will take notice and ding your ranking.

A quick fix is to stop using phrase domains and keyword stuffing strategies to climb the rankings ladder.

  1. Your Links Are Lacking Quality

The recent Google Penguin 4.0 update is vital to understand if Google dislikes your website. The update allows the number one search engine to analyze your links in real time. IF your links are lacking quality, it will cost you.

To avoid being Penguin food, use authority links (.gov or .edu) in your content. You can also link to top news sources and sources that link to authoritative links. You also want to ensure your site has the link juice to earn that page ranking as well.

  1. Your Website Isn’t Responsive

A responsive website design can go a long way with Google. And not having a mobile optimized website will certainly hurt your marketing efforts.

There will be an estimated 222.9-million smartphone users in 2017, according to Statista. You must get your business on those devices. Make your website responsive with shared URL and HTML with a dynamic mobile friendly layout.

  1. You Have a Big Bounce Rate

If your website has a high bounce rate, it tells Google that your page is simply no good. This is because visitors to your landing page are not sticking around do to poor user experience. Develop a page that drives clicks and that has a clear call to action.

  1. Time On Site Equals Google Approval

Bounce rate and time on site are similar. Time on site is the duration a visitor actually stays on your webpage. The longer visitors stick around the more Google feels your site is rank worthy. Develop compelling content around a seamless web design to boost user experience.

  1. Your Content Isn’t King

Content is certainly king for your website, and bad content may be why Google dislikes your website. Content ultimately lets Google know that your website is relevant, authoritative, and worth the ranking for user sake. Fix your content and repair your relationship with Google.

  1. You Site Speed Sucks

The time your web page takes to load can have a serious impact on your relationship with Google. In fact, 40 percent of people leave a site that takes more than three seconds to load, says Kissmetrics. It is important to fix your site speed. Look into image sizes and your site’s capacity.

  1. You Don’t Have a Sitemap

Not having a sitemap may be another reason Google dislikes your website. Failing to submit one makes it almost impossible for Google to crawl your site and rank it. If Google can’t crawl and do its work, it will see you as a nuisance and ding your ranking. Submit your sitemap to Google immediately.

  1. Your Meta Tags are Confusing

Your website’s meta tags are actually quite important. They are text within HTML code that tells Google about your content. Having meta tags that do this effectively will result in Google SEO rewards.

  1. Google Simply Doesn’t Trust You

Google dislikes your website for a variety of reasons, and all those reasons combined creates serious trust issues with the search engine giant. If trust is the issue, focus your efforts on user experience and best SEO practices.

You want to mend your relationship with Google. It is important for your marketing strategy, and will allow your business to blossom in new ways. When Google trusts your site again, it will be kind and faithful, becoming one of your best brand ambassadors.

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- Conor Graham, Ecommerce Manager, Eden Mill

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