A Guide to Build a Winning SEO Strategy for Ecommerce Websites
The success of any Ecommerce website depends a lot upon how it fares on the search engine. No matter how many quality products you have, if your e-store in not ranked high on Google and other search engines; you will not be able to generate good sales. This is where technical SEO becomes important. We are sharing 10 SEO tactics that you can use to build a winning SEO strategy for your online store.
1- Create Conversions with Long-Tail Keywords:
Sometimes visitors use particular search queries to look for products they want to purchase. By targeting long-tail keywords, you can grab the attention of these visitors and turn them into your customers. A keyword such as “Winter boots for women” is expected to bring you more relevant visitors than the keyword “winter boots”. Make sure to use long-tail keywords in your content and meta-descriptions in order to create more conversions on your e-store.
2- Attract customers with catchy Titles and Meta Descriptions:
Page titles and the Meta description serve as a window to your product. If you use catchy titles and unique meta descriptions, you will attract the users towards your e-store. So start incorporating long-tail keywords along with some descriptive words in your meta descriptions. Soon, you will start getting a lot of relevant traffic.
3- Help your visitors by simplifying the site structure:
Your e-commerce website should be easy to navigate. Make sure to have a simple site structure so that customers can easily find the product they are looking for. It is advised to keep the key product pages within three clicks away from the homepage. Besides this, the URLs of these pages should also be consistent throughout the store.
4- Assist Search Engine by using Canonical Tags:
Not just the customers, you need to assist search engines as well on how to crawl your website; specifically, when your store has different URLs having the same content. In this case, you can use a canonical tag to guide the search engine that which specific URL should be crawled as it represents the master copy of your page.
5- Make Crawling Easy for Search Bots:
Sometimes, the ranking of your ecommerce website goes down because of a low crawl budget. Crawl Budget refers to the number of pages that Google bots will crawl on your site on any given day. You can improve your crawl budget by optimising your site’s overall link structure, fixing broken links, increasing backlinks, removing duplicate content and regularly updating the sitemap. You can also use third-party crawl tools to identify various technical issues on your website. Most of the third party crawl tools are quite useful in identifying HTTP related errors as well as missing page titles and meta tags. By fixing these issues, you can make crawling easier for Google.
6- Provide Mobile-friendly User Experience:
Considering that a large chunk of traffic on ecommerce websites comes through mobile phones now, providing a mobile-friendly UX (user experience) has become a MUST because it will help the visitors to locate and purchase products on your e-store quickly. Tell your developer to design the site based on the mobile-first index and ensure the appropriate use of graphics and call-to-action buttons wherever necessary.
7- Optimise Images with Descriptive Alt Text
Use of images can make or break an ecommerce website. Your e-store must include high-quality images of all the products, and these images should be optimised with descriptive alt text. For example, if you have a blue colour boot available in the Women category, then the product page should have 3-4 images of the product with alt text, “Blue colour women’s boot”. This will not only enhance your site’s visibility in the Image search but will also make it accessible for the visually impaired.
8- Allow Redirect on Out-of-Stock Product Pages:
If you have a few pages with out-of-stock products, you can redirect the URL to the next most relevant product page. You may use a permanent redirect or even 302 Redirect that will enable Google to continue indexing.
9- Create Content that is Unique and Catchy:
Content plays a key role in any SEO strategy. For an ecommerce website, you need to create content that is unique and catchy. Product descriptions should be relevant and concise. You can also add blog posts related to your product, which should have a conversational tone. You can further enhance the overall user experience with video content and product reviews.
10- Secure your e-store:
Your ecommerce website must be secure for users in every aspect. You should make use of the latest technology to protect your site from cyber-attacks. You must select a reliable ecommerce platform and switch to HTTPS if you don’t already have. Don’t forget to update your security plug-ins regularly.
Keep Optimising to Increase Ecommerce Sales:
Your e-store’s optimisation should continue as long as you are adding new products. If you don’t have resources or expertise to conduct technical SEO, you may consider designating the task to theAdeo Group. We are known as the best Digital Marketing Agency in Glasgow, & London providing top of the line SEO services and PPC Advertising to our valued clients. Get in touch with us to revamp your ecommerce business.