Key Sales Insights To Plan For 2018 Festive Searches How did your sales go over the festive period in 2017? Did you have a firm plan in place to take advantage of the rise in searches (and sales) over this period? One of the great advantages of marketing in the digital age is that we… Read more »
We are absolutely thrilled to be shortlisted as a finalist in this year’s The Drum Awards for the Digital Industries (The DADI’s). These awards recognise digital projects from around the globe for their excellence and is one of the most prestigious awards on the digital events calendar. From apps to consumer products, use of search to… Read more »
How far up your priority list would it be if you were starting a new company? Where on your Gantt Chart would it appear? Are you that bothered now about your own branding?
Your brand carries more weight than you might think.
The Scottish Government has launched a £2 MILLION fund for businesses to boost their digital skills. Improve your prowess of your business and staff in software engineering, data analytics and cyber security with this new 0% interest rate loan!
Sorry Snapchat but Instagram took your best invention and ran it all the way to the bank! Stories eclipsed all other social media features for having the quickest take up of over 200M in the first TWO MONTHS! Now over 41% of users prefer Instagram to Snapchat Stories. AND brands can advertise in this space… Read more »
If you sell online you may – quite rightly – spend the majority of your time thinking about the look of your products. But have you ever given similar consideration to your product packaging? This is all part of your overall branding and should not be overlooked. Custom packaging offers a great way to stand out and win… Read more »
What is Driving Premiumisation? Craft beers, small batch gins or single cask whiskies. Going premium is an exciting and growing trend bringing positive development to the drinks industry. But what’s driving it? 54% of those aged 18-34 are likely to choose a premium drink compared to only 35% in the age bracket 55+. A… Read more »