Scottish Youth Parliament win ‘Campaign of the Year, 2012’.

In June, 2011 Adeo Group unveiled the marketing for the Scottish Youth Parliament’s incredibly successful ‘Love Equally’ campaign for marriage equality. The campaign aims for equal marriage rights for everyone. Alongside campaigners from LGBT charities, Love Equally helped to initiate the Scottish Government’s plan for a new law. SYP were worthy winners from a group… Read more »

Client wins Online Retailer of the Year 2012

Congratulations to Allflex, who won The Scottish Farmer’s Online Retailer of the Year 2012 award at the Royal Highland Show. They are renowned within the agricultural industry as one of the world’s leading suppliers of livestock identification tags and their website is built on Redback, our e-commerce platform. Paul Brisbane, website administrator, had this to say: “[On]… Read more »

Online Reputation Management

So the web is bigger than ever and you have access to so much information these days, rarely do people make impulse purchases without doing a little research first. Id say it’s now more crucial than ever to manage your online reputation of your company, brand, product or service. There are many companies out there… Read more »

Adeo Group Christmas Alphabet Card

We have had fun this Christmas. The whole studio got together in designing a Christmas Card with a twist for all our clients and suppliers. The concept involved printing the individual letters of the words ‘Merry Christmas and Happy New Year’ on separate pieces of A4 card. The 29 cards were then divided between the… Read more »

2 Million Turnover For Our Client The Health Bay

Its been a great year for Adeo and working with clients like thehealthbay.com has really proven that our ecommerce platform can achieve great things. In the first year trading the site has almost made the 2 million turnover mark. We have been constantly developing this platform with features both from an admin perspective and front… Read more »

Migrating your site to a new Ecommerce Platform

I’ve been asked by a number of clients who already have a trading website how best to tackle the migration to our RedBack Ecommerce platform so thought id write up some tips for a successful migration which pretty much applies to any migration. It’s a pretty big decision to move on to a new platform… Read more »

Email Marketing & Maximising the conversion

So you have sent out your email with your great offers, the subscriber opens the message, likes the offer and clicks through to the site to make the purchase. Great the email worked, but what if you could get it to work much better for you. How do you take the steps to make sure… Read more »

Creating Website Landing Pages

Spending money through PPC can be even more costly if your site doesn’t deliver what the user is looking for when they arrive at your site. A few tips to avoid when choosing and creating your landing pages. 1. Give them exactly what they have asked for, I recently picked up on a story of a… Read more »

Conversion is the Key to success

Focusing on converting your current visitors to buyers will increase your revenue exponentially thus increasing profits. As you can see from the two tables below implementing ‘On Page Conversion’ will dramatically increase your revenue keeping your marketing costs fixed while increasing profits.   Table 1 – Effects on revenue from increasing the number of visitors… Read more »