Content Marketing to B2C

What is content marketing? Content marketing is the strategic creation, sharing and use of media and published content with an intention of drawing consumers to try out your products or services. Content marketing for B2C refers to creating high quality and informative content to be published on the company’s website and shared on social media… Read more »

eCommerce solutions for Sage 200 users

Sage 200 Integrations for Improved Efficiency In a short period of time, many companies with websites that include a retail or financial services aspect have been taking the plunge, integrating Sage 200 software into their accounts and eCommerce systems for improved efficiency. Accountancy and sales processes stand to become more streamlined and straightforward, as the… Read more »

Search Engine Optimisation for Landing Pages

Would you like boost a visibility of your page? With the introduction of a number of new ways of reaching potential customers today, online marketing has become an almost basic tool for any marketer. One of the best ways of making sales and generating leads through improved online presence despite the increased competition is by… Read more »

World Cup 2014

Tablets, smartphones and social media are not only transforming the way people view football, they are giving fans more access to the Brazil 2014 World Cup. Ofcom estimates that the amount of spectators tuning into the World Cup, will double that of the 2010 FIFA World Cup in South Africa. 4G mobile, WiFi hotspots, smartphone… Read more »

Responsive Web Design

As modern handset devices such as tablets and smartphones are becoming more common and prevalent, it is apparent that sites designed and constructed for display on desktop computers using Chrome, Firefox, Internet Explorer and other browsers, are unreadable on these mobile devices. Before the conception of handset devices with advanced capabilities for web browsing, web designers faced… Read more »

Abandoned checkouts? How to make them stay.

In today’s highly competitive digital world, just creating a superb website isn’t enough. To increase the conversion rates that add to your profits, you should certainly focus on building a website, which is highly interactive, user-friendly, and offers seamless user experience across all devices and platforms including mobile, tablet and desktop. Here are 3 proven… Read more »

How to speed up your website to improve search ranking

When it comes to running a website there seem to be a million and one things to think about; content, layout and page design (to name but a few). However, there is one thing on the top of that list that so often gets missed, and it is one of the most important. The speed… Read more »

Ecommerce & The Resurgence Of Physical Retail

Doom-sayers have been predicting the end of the physical retail shop for some time now. Although it’s true that many retail merchants on the High Street are scrabbling for survival, others are learning to adapt in a new world. That’s what life, and business, is all about; adapting and evolving. The Rise of E-commerce A… Read more »

Adapting Your E-Commerce Strategy for a Changing World

The internet has revolutionised numerous aspects of our lives including shopping. Today, anyone with an internet connection is able to find just about any product he or she wishes to find online, all with a few simple key strokes and mouse clicks. However, for those selling items, its advent has also meant new ways of… Read more »

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