Spending money through PPC can be even more costly if your site doesn’t deliver what the user is looking for when they arrive at your site. A few tips to avoid when choosing and creating your landing pages. 1. Give them exactly what they have asked for, I recently picked up on a story of a… Read more »

Conversion is the Key to success

Focusing on converting your current visitors to buyers will increase your revenue exponentially thus increasing profits. As you can see from the two tables below implementing ‘On Page Conversion’ will dramatically increase your revenue keeping your marketing costs fixed while increasing profits. Table 1 – Effects on revenue from increasing the number of visitors… Read more »