How to build a PR campaign from scratch

A public relations campaign is a process your business undergoes, which lets it flourish and eventually reach a larger target audience quicker and easier. It is how you as a brand or a company interact with your customers, online publications, journalists or the public in general. Media coverage gives your brand not only popularity amongst… Read more »

Unleash Your Brand Productivity By Using Google User Analytics Data

  Online conversions and sales stir a great deal of interest among online brands owners and website masters. Attaining a maximum number of online conversions is one endless journey that every online business holder embarks upon in order to unfold the secret recipe of success. Conversions are purely controlled by the audience that visits your… Read more »

Black Friday Marketing – Get on Board

  Black Friday – to consumers these words should inspire joy, satisfaction, a glorious feeling of triumph at the thought of such bargains; to retail employees, dread, loathing, maybe a numbing sense of morbid acceptance; and for the business owner, they may find they’ve developed permanent pound sign emojis instead of eyes for the entire… Read more »

Travel Retail Gin: Here To Stay

    The popularity of gin has been rising dramatically in the last five to ten years, and even in the last year alone we’ve seen over 66 million bottles of gin bought in the UK, boosting the sales to a whopping £1.9 billion pounds (that’s a 41% increase in sales compared to the previous… Read more »

Content Marketing: Make Your PPC Campaign Stand Out

  When it comes to improving the results of a PPC campaign click baits, reverse marketing strategies, intrigue, and what not is put to use, and it does work. It does generate traffic to your website, but that traffic keeps building as long as the campaign runs, or you have a bank account full of… Read more »

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