MotoGoLoco was a brand new start up in 2013. The vision for MotoGoLoco was and remains to become the recognised and leading resource for the touring motorcyclist.
They realised that there was a huge community of motorcyclists and giving them the ability to find biker friendly points of interest, hotels, other types of accommodation and the facility to map their routes on a website then share them and save them could lead to a great website for the biker community.
Initially launching in the UK with the determination to franchise/licence into Europe. The franchise element was crucial to consider from conception so that all areas of the website and business were designed in such a way that the website can be packaged, exported and delivered as a turnkey operation with ease.
Part of the difficulty of this brief was the understanding of the client that they were in a fast evolving and maturing market with an extensive roll out plan, therefore the website needed to have a “completed” feel at every stage of the roll out.
A number of the ideas, plans and strategies of MotoGoLoco are extremely innovative thus they particularly wanted an innovative element in the website design and functionality to demonstrate this.
A key challenge here was to identify with the bikers; who were they, what ages were they, gender, what did they like to do outside of biking and so on.
Understanding the varied range of the community gave us some great direction on where we went with the design. Identifying the problems before they were a problem and visually stimulating them with a solution that ticked all the boxes.