To become an authoritative brand ranked by Google is not overnight fame that your brand can achieve with a blink of an eye. It requires rigorous and constantly upgraded content marketing strategy well incorporated with SEO. Although patience is the key to effective results, but smart work goes a long way in terms of content… Read more »
Video marketing – you’ve probably heard this term thrown around the board room and in creative strategy meetings, and whether you’re already a pro or in the fake it till you make it camp, we’re here to give you some insight into what it actually is, how it can help you, and why… Read more »
Who does not about search engine optimisation nowadays. If you’re a marketer, owner of a brand or a social media manager, you know that SEO can literally change the game for you. In today’s battle of the bands where survival of the fittest best suits the digital market, an effective SEO strategy can… Read more »
Branding is not a technique or a skill that can be learned overnight; it’s an art which demands time, effort and a lot of trails. An ace branding strategy can change the whole game for an online business, and its first target audience has to be the local one. Driving and then redirecting… Read more »
How far up your priority list would it be if you were starting a new company? Where on your Gantt Chart would it appear? Are you that bothered now about your own branding?
Your brand carries more weight than you might think.
What is Driving Premiumisation? Craft beers, small batch gins or single cask whiskies. Going premium is an exciting and growing trend bringing positive development to the drinks industry. But what’s driving it? 54% of those aged 18-34 are likely to choose a premium drink compared to only 35% in the age bracket 55+. A combination… Read more »
Get funding to improve design in your business! The Scottish Enterprise By Design grant can contribute between £2,000 and £5,000 to help you design new products or services or to help you improve the design of existing ones. What can it be used for? This grant can be used to support the design of a… Read more »
“Create your own visual style… let it be unique for yourself and yet identifiable for others” Orson Welles Sounds simple, doesn’t it? But most brands have worked hard at their image, provoking emotion and intrigue in their customers. When it comes to the glorious booze brands, image is of utmost importance. Who do you want… Read more »