How far up your priority list would it be if you were starting a new company? Where on your Gantt Chart would it appear? Are you that bothered now about your own branding?
Your brand carries more weight than you might think.
What is Driving Premiumisation? Craft beers, small batch gins or single cask whiskies. Going premium is an exciting and growing trend bringing positive development to the drinks industry. But what’s driving it? 54% of those aged 18-34 are likely to choose a premium drink compared to only 35% in the age bracket 55+. A combination… Read more »
Get funding to improve design in your business! The Scottish Enterprise By Design grant can contribute between £2,000 and £5,000 to help you design new products or services or to help you improve the design of existing ones. What can it be used for? This grant can be used to support the design of a… Read more »
“Create your own visual style… let it be unique for yourself and yet identifiable for others” Orson Welles Sounds simple, doesn’t it? But most brands have worked hard at their image, provoking emotion and intrigue in their customers. When it comes to the glorious booze brands, image is of utmost importance. Who do you want… Read more »