Category: Digital Marketing

Key Sales Insights To Plan For 2018 Festive Searches How did your sales go over the festive period in 2017? Did you have a firm plan in place to take advantage of the rise in searches (and sales) over this period? One of the great advantages of marketing in the digital age is that we… Read more »

Sorry Snapchat but Instagram took your best invention and ran it all the way to the bank! Stories eclipsed all other social media features for having the quickest take up of over 200M in the first TWO MONTHS! Now over 41% of users prefer Instagram to Snapchat Stories. AND brands can advertise in this space… Read more »

Speak to goals not features: My experience of an apprentice style workshop at London’s Generate conference and how I learned to concept, create and sell in a day! “Which group wants to go first” said Irene, one half of the designer duo “Anton and Irene” . Without hesitation “We Do” I said. Standing in front of… Read more »

Scheduling. The absolute godsend for all businesses with limited time. We would all love to be “in the moment” all day every day but frankly, it’s impossible.   Luckily Facebook and Twitter (tweetdeck.twitter.com) both have their own scheduling facilities to use for free. Other management tools such as Hootsuite, Sproutsocial and Buffer can also give… Read more »

    Based on the proven success of blogging as an industry and a platform, more and more companies are entering the space to promote their products and services. A blog can be a major investment for you, especially if you are self-employed or a small team.  However, the SEO benefits can make it worth… Read more »

Why do I keep seeing ads for products I just looked at on Amazon? Because they are Awesome at Remarketing! Remarketing is not just for the big boys or ecommerce websites; all businesses can embrace remarketing as part of their digital marketing strategy to bring people back to the site to make a purchase or… Read more »

“An image speaks a thousand words.” So the saying goes, and quite rightly so. Images online have proven time and time again to be effective at engaging potential customers with a recent statistic stating “coloured visuals increase people’s willingness to read a piece of content by 80%.” In all areas from social media and email marketing to… Read more »

  In the UK alone, £10.3 BILLION was spent on digital advertising last year. Making digital marketing one of the fastest growing industries today among businesses. There is an urgent need for start-up businesses to get a marketing strategy in place that will ensure that they reach their goals. Below you will find four ways… Read more »

Really? It’s time to get your game plan together! Whilst a website establishes that your brand exists, a social media page establishes that your brand is active! Digital advertising is expected to surpass television ads for the first time this year. In the UK alone, the spend on internet ads in 2016 was £10.3 BILLION and… Read more »

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