Category: Web Design

Unlike in the past, brands hold so much importance now and this means that anything you put in place for consumers to identify your company with really matters – it can either make or break your business. Thus, to ensure that you are using the right approach in brand building, you have to market your products… Read more »

As more and more people are now turning to smartphones and tablet devices, the need for mobile-friendly websites increases. If search engine optimization (SEO) is an important factor in a particular marketing strategy, it is essential to ensure that a website is mobile-friendly. Mobile Internet will eventually overtake desktop Internet, so whether to choose a… Read more »

The internet has become one of the most popular product information search platforms. Search engines such as Google and Bing are now storing vast amounts of data that can be reached with just the click of a mouse. Today’s consumers can spend less time searching for their wanted items than ever before. As a result,… Read more »

Its been a great year for Adeo and working with clients like thehealthbay.com has really proven that our ecommerce platform can achieve great things. In the first year trading the site has almost made the 2 million turnover mark. We have been constantly developing this platform with features both from an admin perspective and front… Read more »

I’ve been asked by a number of clients who already have a trading website how best to tackle the migration to our RedBack Ecommerce platform so thought id write up some tips for a successful migration which pretty much applies to any migration. It’s a pretty big decision to move on to a new platform… Read more »

Spending money through PPC can be even more costly if your site doesn’t deliver what the user is looking for when they arrive at your site. A few tips to avoid when choosing and creating your landing pages. 1. Give them exactly what they have asked for, I recently picked up on a story of a… Read more »

Focusing on converting your current visitors to buyers will increase your revenue exponentially thus increasing profits. As you can see from the two tables below implementing ‘On Page Conversion’ will dramatically increase your revenue keeping your marketing costs fixed while increasing profits.   Table 1 – Effects on revenue from increasing the number of visitors… Read more »

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