How To Choose The Right Web Design Agency For Your Business.


Not having a company website immaterial of the size of your business is like throwing away a golden opportunity to make lots of money. Whether you wish to start a new website, relaunch your current one or merely improve the existing site, you may need the services of a good web design agency. Five vital aspects when it comes to any website are accessibility by anyone as required by UK law, visibility using search engines, usability like easy navigation, great graphic design and high quality content.

Before you pick a web design company

Since the purpose of acquiring a web designer is ultimately to increase your company’s revenue, set achievable goals that are measurable over a reasonable period like six months or one year. For example, if you’ve got an e-commerce business, you may want to focus on aspects like return-on-investment or ROI and sales conversion. A good example of a website goal is improve online sales by a specific percentage.

shutterstock_369012689Once you’ve set your goals, then set your budget. If you’re planning to relaunch your site or create a new one, don’t focus too much on the costs – consider it as a long-term investment. A good web design company can provide input as to how to achieve your goals without deviating too much from your estimated budget.

Picking the right web design agency

Online business involves many things – So pick a company like Adeo Group that can handle various aspects like SEO, expert website design and development, copywriting, content curation and digital marketing. With m-commerce on the rise, implementing responsive web design is a wise move – something that we can help you with.

To know whether you’re picking the right web design company, request for evidence of their work like customer testimonials, case studies and samples. Also, take a look at their website to find out about their site usability, content like portfolio and more – if they’ve a great site, it should be reassuring.

At times, you may want to upload or edit the current content, which requires the use of CMS or Content Management System – find out if they’ve got such a system. You may need some guidance on how to use the CMS or other matters pertaining to your website even after the web design company has finished building your site. So find out if they have an ongoing relationship with their customers or maintenance service plans that you can choose and sign up for.

Content MarketingIf the web design firm were to ask you questions like what your company’s goal is and who your customers are, which denotes interest in your business, you’re on the right track. An expert firm would ask you about your site’s planned content and its strategy since “Content is King” as Bill Gates declared in 1996.

The web design firm should be able to provide you with a great web strategy for ensuring that your business operates based on ART or authority, relevance and trust for gaining more customers, building brand reputation and increasing sales. Also, the strategy must be such that you can meet your business goals within the stipulated time frame without deviating too much from your estimated budget.

dub-4If you require anymore information on picking a webdesign company, leave it in our hands. At Adeo Group we specialise in Ecommerce Web Design in Glasgow. Let’s work together and bring your visions to life.  E:

Work With Us.

I would definitely recommend Adeo for a high quality and professional service, and for those looking to really take their website to the next level!

- Conor Graham, Ecommerce Manager, Eden Mill

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