Get your digital strategy ready for the Festive Period

What is Email Marketing?

Email marketing is now one of the most important aspects of creating a successful business and popular individual marketing campaigns. Alongside Social Media marketing, Emails are one of the simplest and most effective ways of reaching a large number of existing and potential clients in a single shot. Operating a successful marketing campaign for the Holiday season usually means making sure plans are in place for a Holiday marketing campaign long before the Halloween season has been completed. Email marketing is now more important than ever as the number of Emails sent during the 2013 season was 13% higher than the number of Emails sent during the same season in 2012.

How to create a successful email marketing campaign?

Understanding Email marketing means taking a few simple steps to creating marketing materials that will be enjoyed and used by your customers. Firstly, creating a single Email to be sent out during the Holiday season is not always the best choice; instead, a successful marketer should look to create a series of Emails that are targeted towards specific groups and users of a business or service. Secondly, including coupons in a marketing campaign generally leads to higher levels of repeat business for the individual company or service provider. In fact, a marketing Email including a coupon sees around 2.5 times the number of returning customers than simply those who receive a general marketing Email.

It is also important to make sure the content included in an Email provides relevant information revolving around the Holiday season being entered. Making sure the email includes seasonal wording and offers linked to the Holiday season usually sees a higher opening rate and encourages more repeat business. Even with the best available content for an Email, the Email is largely worthless without an up to date address list of existing and potential clients. Before sending out a large Email blast, it is important to make sure as many of the addresses on an Email list are live and still in use before embarking on an Email marketing campaign.

Finally, it is important to make sure each and every marketing campaign a company embarks on has the best chance of success. This means that each marketing campaign should be tracked using analytics to measure its success rate with the most up to date data collection methods. Businesses should look to track the number of Emails opened, click through rates and revenue received per Email, amongst the large amount of options available in marketing data options. By tracking this data, a business can track which Emails were more successful and which offers attracted the most interest from customers.

Did you know that Adeo Group can help you to create a successful internet strategy or an email marketing campaign? Contact our digital marketing and web development teams in Glasgow, Newcastle and London and see how we can help.

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