Google Ads Tweaks That Can Help You Boost Sales Immediately
As an online business owner, you know that driving traffic to your website is only half the battle. The other half is converting those visitors into paying customers, and that’s where Google Ads come in.Google Ads is an excellent tool for reaching potential customers and driving sales. But are you getting the most out of your campaigns?
In this article, we’ll explore three simple Google Ads tweaks that can help you boost sales immediately.
Use the Digit ‘7’ in Your Pricing
Did you know that using the digit ‘7’ in your pricing can help increase your shopping/PMAX campaign click-through and conversion rates? It’s a psychological tactic that’s been around for decades, and it’s still as effective today as it was back then.
The reason why the digit ‘7’ works so well is that it creates an impression of a discounted price, even if the actual price is not discounted. For example, £49.99 seems like a better deal than £50.00, even though the difference is only one pence.
You can use this tactic in your Google Ads campaigns by incorporating the digit ‘7’ in your pricing. For instance, instead of pricing your product at £50, try pricing it at £47 or £49.97. It might not seem like a significant change, but it can make a big difference in your campaign’s performance.
Optimise Your Keyword Strategy
Your Google Ads campaign’s success largely depends on your keyword strategy. It’s essential to identify the right keywords that your potential customers are searching for and then Optimise your ads for those keywords.
One way to improve your keyword strategy is by using Google’s Keyword Planner tool. This tool allows you to find relevant keywords for your business and see how often they’re searched for. It also provides you with keyword ideas and suggestions that you might not have thought of before.
Another way to Optimise your keyword strategy is by focusing on long-tail keywords. Long-tail keywords are more specific and have a lower search volume, but they’re also less competitive. By targeting long-tail keywords, you’ll have a better chance of ranking higher in search results and reaching the right audience.
Additionally, consider using negative keywords to refine your targeting further. Negative keywords are words or phrases that you don’t want your ads to show up for. For example, if you’re selling luxury watches, you might want to exclude keywords like “cheap watches” or “affordable watches” to avoid attracting customers who are not interested in high-end products.
Leverage Ad Extensions
Ad extensions are a powerful way to enhance your Google Ads campaigns and provide more information to potential customers. Ad extensions can include features like site link extensions, call extensions, location extensions, and more.
By using ad extensions, you can give potential customers more reasons to click on your ad and visit your website. For example, adding a call extension can allow customers to call your business directly from your ad, while a site link extension can take them to specific pages on your website.
In addition, ad extensions can help increase your ad’s visibility and click-through rate, which can lead to more conversions and sales. Google rewards ads with higher click-through rates by giving them a better ad rank, which can help improve your overall campaign performance.
So, consider using ad extensions in your Google Ads campaigns to provide more value to potential customers and improve your ad’s visibility and click-through rate.
Use Laser-Targeted Landing Pages
Once you’ve driven traffic to your website, the next step is to convert those visitors into customers. One of the most effective ways to do that is by creating laser-targeted landing pages.
A landing page is a dedicated page on your website that’s designed to convert visitors into customers. It’s essential to create landing pages that are specific to the keywords that you’re targeting in your Google Ads campaigns. This will help ensure that your visitors see exactly what they’re looking for when they arrive on your website.
When creating your landing pages, be sure to include the high volume searches keywords that your potential customers are searching for. This will help improve your page’s relevance and increase your chances of converting visitors into customers.
Additionally, make sure that your landing pages have a clear call-to-action (CTA). Your CTA should be prominently displayed and encourage visitors to take the desired action, such as making a purchase or filling out a form.
Improving your Google Ads campaign performance doesn’t have to be complicated. By implementing these three simple tweaks, you can boost sales immediately. Use the digit ‘7’ in your pricing to create a psychological effect that makes your products seem like a better deal. Optimise your keyword strategy by focusing on relevant, long-tail keywords.
If you’re looking to maximise your online business’s potential, Adeo Group is here to help. Our PPC Services, Google Ads, SEO, and Social Media Marketing services can help drive traffic to your website and convert those visitors into paying customers. By implementing these simple Google Ads tweaks, such as using the digit ‘7’ in your pricing, optimising your keyword strategy, and creating laser-targeted landing pages, you can see an immediate boost in your sales. Contact Adeo Group today to see how we can help take your business to the next level.