What is Google’s New Update for Mobile Friendly Websites?

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With increasing consumer demand for mobile access to Internet services, such as financial transactions and mobile commerce, it should come as no surprise that Google, whose actions heavily influence the market, has announced a new indicator that will affect its rating and ranking of mobile websites.

Although Google is one of many search engines, its market share and sway with countless modern Internet users can easily dictate the future of mobile web browsing. A clear example of Google’s hefty influence was the impact that Google’s Panda, Penguin and Hummingbird updates had on the approach that all web developers and designers took regarding the layout and content of their websites. It seems that Google is preparing to take similar steps in the mobile industry.

Is your website mobile friendly?

The attitude of mobile surfing has been shifting over recent years, with particular attention being paid to making mobiles more user-friendly and geared towards making online transactions. Indeed, with a smartphone and tablet market that has no end in sight, the need to have responsive web design and to cater towards the mobile market is becoming ever more necessary.

When will Google release mobile friendly update?

In order to gain access to that larger and growing market, it is imperative to build a mobile friendly website that has an effortlessly navigable and bug-free interface. Indeed, with Google’s new update, these features will become a priority as they will begin to affect websites’ rankings as of April 21st.

What should be your next move?

Time constraints are, of course, an undermining factor in addressing Google’s update. Not only is a thorough glance at their mobile friendly guidelines a necessity, the development of mobile-only websites will also be required. For those sites that are already established in this area, there will mostly be concern about fine-tuning and optimising their current models. But, for others, this may prove to be much more of a timely and painstaking process, especially since the update will affect users around the globe and in every language. The aim now is to fully optimise webpages for mobile-friendly results, and for almost any mobile device that can connect to the Internet.

How can we help you?

Adeo Group website design specialists have developed hundreds of mobile friendly websites since the introduction of responsive design. Our team can make your existing website mobile responsive and Google compliant. If you would like Google to rank your website high contact us today and see how we can help.

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Nothing seemed to be a problem for Adeo and the team we work with are always supportive and swift to respond to any requests.

- Scott McEwan, Chief Executive, Boston Networks

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