How can Ecommerce increase your sales?

shutterstock_125086040In many ways an e-commerce website is no different than having a bricks and mortar store. The key principles are the same, but unlike a traditional store, now you have a much broader audience. This is where you, through targeted actions, can bring in more customers. The face of your business is your website and you have less than a minute to capture the attention of a potential customer. If your site is cluttered, confusing or poorly designed, they will go elsewhere. Your web page is an online business card and as such needs to be engaging, user friendly and tell your brand story. Visitors go to your site looking for a particular product or for information so you need to provide the best user experience in terms of function and content.

Think niche marketing:

Trying to compete with online companies such as Amazon is futile. Specialization is now key to a successful online business. By keeping your niche market small, you will be seen as an expert in your field and will build a strong customer base who will return to your site time and time again. Having a blog helps build trust in your site. It doesn’t have to relate the technical merits of every product, but about more general ideas or latest trends surrounding your field. A regularly updated blog will also help you achieve a better ranking with the search engines, because they prefer active pages. Moreover search engines, such as Google, don’t rank web pages which only display products for sale, as highly as those with genuine writing. Don’t allow your site to become one of those which has no useful information and is artificially filled with keywords in an attempt to increase your ranking. At some point it will be penalized and without a good page placement on a major search engine, your customers will never find you.

Provide a contact us link:

This should have many options including telephone number, Skype, and email. Make sure these are sufficiently manned. There is no faster way to lose a customer than to keep him waiting. If you can’t respond immediately, consider using an auto responder. Understanding that your customer’s time is valuable will benefit you greatly. Consider outsourcing this work as it will be much cheaper for you and free the rest of your team to work on more important and technical tasks.

What can Adeo Group do for you?

Adeo Group team specializes in building richly featured ecommerce websites with safe payment gateways, catalogues, blogs and bespoke web design. We can integrate your website with Sage 50 or Sage 200 which will greatly reduce your team’s workload and boost sales.

Our web developers can redesign your existing website or upgrade it to be responsive which will allow your consumers to view your site on all mobile devices including mobile, desktop and tablet.
If you would like to find out more contact us on 0141 218 4422.

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