How Does Social Media Impact Search Engine Optimization?

Every webmaster or business owner knows that SEO, or Search Engine Optimization, plays a vital role for increasing the visibility of a website in the online environment. There are tens of millions of blogs and websites on the Internet, and properly implemented SEO can make a huge difference. There are several very important aspects to consider if you want to make your website stand out from the rest: content marketing, SEO, social media, link building or keyword optimization are only a few of them.

How Does Social Media Impact SEO?

Social media is very important for optimization purposes, for several reasons. First and foremost, it allows a website owner to cheaply, quickly, efficiently and effortlessly promote the website content on Twitter, Facebook, LinkedIn, Google + and all the adjacent social networking platforms.

This is important not only for creating inbound links to the website in questions (links that weigh very heavily in the “eyes” of the Google crawlers, which calculate the ranking of each website), but also for keeping the audience engaged. Having a solid fan or customer database to follow your activity on social media is important, as this allows you to inform them in real-time whenever new content is posted. As a matter of fact, this can be regarded as a win-win: your readers are kept up to date with everything you post on your website, while you can count on them to form a loyal base of website visitors, which can be particularly beneficial if you have installed Google Adsense on your website, or if you work as an affiliate marketer.

Why Link Building is Crucial?

As mentioned above, link building is one of the most important search engine optimization techniques at the moment, and the number and quality of the inbound links can make or break your website’s ranking. Social media comes in handy in this field as well, as social content sharing represents a far more convenient way for the webmaster to do some long-term link building, while still staying on the “white hat” side of things. White Hat is a term used to describe the legit and approved SEO techniques, as opposed to Black Hat, which designate the malicious/illicit techniques that are penalized by Google.

Last, but certainly not least, your social media influence can also help you establish your website as an authority in the field, a strong, reliable and trustworthy source of information that both readers and other webmasters can look up to for inspiration. Facebook and Twitter can help you become a credible source of information in the eyes of Google, which means that you will be granted a higher website ranking.
If you would like to find out more about the benefits of SEO to your website contact us today!