How to Create An Effective Mobile SEO Strategies In 2020
Mobile SEO is all about creating excellent search engine optimisation that is designed especially for mobile devices. In 2020, we’ll get to see more mobile-friendly sites with efficient mobile SEO plans!
This guide will dive a little deeper and tell you all that you need to know, so let’s begin.
Provide the best user experience
Creating a hassle-free and smooth journey for your visitors will give them a good experience and give you an edge over your competitors. Most of your traffic comes from mobiles; hence the chances of converting are more. Having a thumb-friendly design would help users scroll better and help them click on tabs easily on your page. Keep in mind that the clickable button is large enough for fingertips. Fonts need to be readable and prominent. Furthermore, these areas must not be too close together; users would not be able to click where they want. It is crucial to have an easy to see and clickable phone number.
A mobile menu that fits perfectly into the screen is indispensable. If your website has formed, it must fit well on the screen, and the fields must be separable.
Responsive and quick-to-react web-design
Responsive web design is your first step towards fruitful mobile SEO and is a part of good user experience. This type of website adapts to any device user is accessing your site from. Whether on a smartphone or tablet, the visitor will get the best of your mobile-friendly website. But how? Your website structure must be as such that content on it adjusts to the device so that it is easier to navigate on it.
Content sharing is more comfortable on a single URL; the site is not crowded and easier to scroll through. Drive more leads through this process.
Some practical tips related to technology
Let’s have a look at some technical aspects that give your Mobile SEO a boost.
Companies usually get a different URL for mobile SEO. This gives your customers a customised experience when they visit your site. But before that, the visitor may go through your title tag and meta description to decide whether they should be clicking your website. Title tags must be optimised to drive more mobile traffic. It should use keywords and serve as a preview for your page. Your meta description is equally important as it provides a short description of your page. Write shorter and crisper.
Pop-ups: use them wisely
It is needless to that when you browse a website and see a popup; you cannot wait to close it. They can be a problem on mobile devices. If it takes most of the screen, it is going to make your visitor frustrated or worse if they don’t know how to close it, they will leave your website.
There is no doubt that pop-ups are important; they direct the audience’s attention to a certain action. But be careful and use them wisely. Utilise them when they are the most efficient and when they don’t cover important information. Lastly, make sure it displays a sign to close it down.
Optimisation for local
Ever heard of local SEO? This is a helping hand for brands. The phrase ‘near me’ is seen getting more and more popularity recently. That means more users search for businesses that are located nearby. Mould your SEO strategies to reach these people. Get the best SEO services in Glasgow. People searching for your brand can be attracted if you use local keywords. Therefore your content needs to refer to your location. Blog posts that specially focus on the local area seem convincing to the buyer.
Additionally, every page of your site must clearly display your name, address and phone number. Not only this, a map that directs to your office can be included. Mentioning your local area in your meta description will make you rank better for the people searching nearby.