How to Improve the Online Presence of Your Business
As we head into 2023, every business is now investing significantly more to get the most out of its online presence. Regardless of how great your digital footfall is on your business’ website, it will not be meaningful if it’s not converting into fruitful sales goals or leads.
To help improve your online presence and increase the likelihood of turning that traffic into conversions, Adeo Group offers top-of-the-line SEO services, social media marketing, PPC, email marketing, web design and development, and much more, predominantly based in Glasgow and Teesside, we cater for a wide range of clients across the UK and even overseas.
For around a decade and a half, we have disrupted the digital landscape for multiple businesses in Europe and the Middle East. This has earned us the trust and business of key players in a wide variety of industries. We understand our clients and know how to deliver above and beyond their expectations.
With this experience, we’re chalking out a few pointers that can help businesses utilise their online presence to get the right sales leads:
1. Understand Your Niche and Target Audience
When it comes to marketing your business, every business owner is advised to understand their target audience. But what exactly does this mean?
We’ll simplify it; first, understand that ultimately your products or services are a solution to a problem that your target audience has. If this wasn’t the case, you would not have been able to make a single sale. Second, you have to segment your customers into one-time buyers, casual spenders, experimenters, repeat customers, and brand ambassadors. Utilise the 80-20 rule to cater specifically to the 20% of your customers, who fall into the last two segments mentioned before. The rest of the 80% will automatically be taken care of as your service or product will trickle down to those one-time, casual and experimental customers.
To further dissect how to offer highly customised products or services, you can create personas for your customers. This will help you to better understand their needs and shopping preferences. The best way to understand your target audience will be through direct one-on-one surveys, feedback, and reviews.
2. Implement SEO for Visibility and Outreach
For better outreach and visibility, you need to ensure the website and your business is highly visible and accessible to your customers so that when they search for the solutions your business is offering they can easily find you in their search results. The best course of action here is to implement precise SEO services that will help you tap into the searches related to your products or services, your business and even your industry.
Expert marketers, such as Adeo Group, will help you to target the right keywords to bring your search engine marketing up to par. When we work with our customers, we help them identify keywords that their customer base is using to find them. We then target those keywords through content marketing, SEO services, and PPC services to make your business visible on the first page of popular search engines. For example, if you have an interior design studio, the right SEO implementation will get you visibility on your customer base. These will be homeowners, offices, corporations, schools, etc. who are searching for interior design services in their locality. If SEO is done professionally, your business will be the first choice they’ll see, creating business opportunities for you.
3. Take Your Business on Social Channels
Taking your business to social channels such as TikTok, Facebook, Instagram, LinkedIn, Pinterest etc. is like stepping into a party to introduce yourself and make an impression. Social media marketing is all about being present for your customers on a personal level. It is a deeper connection than just being visible on search engines. You can tap into the actual pain points of your customer base by listening to what they’re talking about on their own social channels. According to HubSpot, 77% of social media marketers have claimed that social media marketing (SMM) has been very effective for their company. Thus, if done right, social media marketing makes your business trustworthy and creates long-lasting relationships with your customers. So, how do you do it right? You hire experts that understand how different platforms work, how and what to post on these platforms, and how to keep your target audience engaged. The right SMM strategies can potentially increase your business by 200%.
4. Keep Your Content Fresh and Engaging
The biggest mistake businesses make is that once they have their website on the internet, they think it’ll be enough to generate new leads.
As Adeo Group excels at website design and development, we help businesses move forward and keep their website and their content fresh and engaging. An active and interesting blog on your website can help you stay one step ahead of your competitors. Similarly, regularly updating the content on your website will keep search engines interested and your web traffic active. Stagnancy in the content will slowly slide your website to the backdoors of search engines. And soon after, your website will no longer receive meaningful traffic, if at all. Ensure that you hire experts that can help you create content calendars to regularly update your website copy as well as post new blogs every now and then.