How to improve your Website Search Engine Ranking with Structured Data?
Businesses use SEO to make their websites search engine friendly so that more and more people can know about them. But SEO is not a one-off task because search engines continuously redefine the ways they interpret information on the web and display it to the users. If you want to increase the visibility of your website in search results for a longer period of time, you need to try out different SEO strategies constantly. Adding Structured Data on your website is one such trick that can significantly improve your search engine ranking.
Understanding Structured Data:
Structured Data is the information that is added directly to a page’s HTML markup. This information provides additional detail around the page’s content and thus, enables the search engine to interpret your content better. Search Engines generate rich snippets with the help of this data, which are then displayed on the Search Engine Results Page (SERP).
Structured Data is also commonly known as schema markup or microdata. Back in 2011, experts from all the major search engines collaborated on Schema.org which provides a set of extensible schemas. You can easily embed structured data on your web pages through this service.
How Important is Structured Data in SEO?
Structured Data can do wonders to your website. Your SEO strategy will be incomplete if you don’t help the search engine to categorise and index your content. By adding structured data, you will not only guide the search engine to assign a relevant category to the information available on your page but will also facilitate the users to see the value of your website through rich snippets.
Let us share what specific benefits you can get by incorporating structured data on your webpage:
1- Increase your Ranking through Structured Data
There is a common misconception that structured data is a mere tool of ensuring enhanced displays in the SERPs, and it doesn’t really affect search engine ranking. That’s not true because it is a proven fact that structured data works in the same way as regular content to boost the page rank. It helps search engine to know the intent behind the search query and delivers targeted results.
2- Increase Impressions through Structured Data
One of the key achievements of SEO is to receive a good number of impressions for your website. An impression refers to each time your webpage or ad is shown on SERP. A higher number of impressions eventually result in a higher CTR. By embedding scheme tags on your website, you can increase the impressions on your website by manifold.
3- Increase CTR through Structured Data
Besides, resulting in improved ranking and impressions, structured data can vastly increase the Click-Through Rate (CTR) on your website. Suppose you have an online store and your top-selling product is iPhone’s latest model. Your product is cheaper than your competitors; you have more colours available in a particular iPhone model, and you also have excellent customer reviews. By adding all of this information (i.e. the price of the phone, available colours, and customer ratings) to the HTML markup of your product’s page, you will enable the search engine to generate a short snippet about your product. This snippet will then be displayed on the search engine results page along with your link. With the help of this additional information, your page will stand out among the rest of the results and visitors will prefer to click on your link that will also increase the Click-Through Rate.
4- Increase your Business Lead Conversions
Lead generation is vital for every online business, whether it is B2B or B2C model. By adding structured data to your website, you can take your lead conversions to a whole new level. Schema tags are particularly beneficial for local SEO. Just run a test search query about any local business and see for yourself how the links with rich snippets will grab your attention more than simple search results.
5- Get Featured Snippets
It is a no-brainer that featured snippets get more attraction than any other organic entry on a search engine results page. Some users solely rely on Google’s answer box (which is a type of a featured snippet) to get answers to their query. By having concise and well-structured content on-page and adding relevant Schema tags in the HTML markup, you can also be ranked as a featured snippet.
6- Rank on Voice Search
Voice search is the future of SEO. With the increasing usage of voice services like Alexa, Siri and Google voice search, having a good ranking on voice search should become your topmost priority. If you are able to get featured snippet by using structured data, then ranking on voice search would be a piece of cake. Most of the voice search results are actually taken from featured snippets, so your site can be the only result for a voice query.
Boost your SEO with Structured Data:
Now that you know the benefits of using structured data, it’s time to let your business reap these benefits. ADEO group is a web design Glasgow agency that provides topnotch SEO services in Glasgow and London. Our SEO specialists will suggest most appropriate structured data for your websites that will improve your search engine visibility. We are a full-service agency that also provides On-page and off-page optimisation and PPC Management. If you are looking to expand your footprint online, then we are here to help you.