M-Commerce Spending Guide 2014
By the end of 2014, European mobile shoppers will have spent an estimated £19.8 billion, almost doubling last year’s expenditure of £10.7 billion, according to research commissioned by the Vouchercodes.co.uk operator RetailMeNot. This observation was conducted by the Centre for Retail Research and has concluded that Brits are by far the biggest mobile spenders in Europe, totalling £7.9 billion this year, £3 billion more than what was spent in 2013.
Although roughly half of the European population now own a smartphone device, only one in five of these mobile users have used their smartphones to engage in retail therapy over the last quarter. The United Kingdom is the most developed mCommerce market on the continent and figures of 28% represent the people which have used their smartphones to access retail sites over the last three months. This is closely followed by Germany and Sweden who maintain figures of 27% and 21% respectably. French and Italian shoppers have been deemed the lowest in Europe in regards to using their phones to access retail sites, with figures dropping to around 12%.
What are the mobile commerce spending statistics worldwide?
On a global platform, it has been discovered that the US has the highest rate of mobile shoppers, due to having the biggest m-Commerce market. United States citizens who used mobile devices for retail purposes collectively spent £22.8 billion, accounting for 14% of the overall online purchasing figures. More than 13% of British figures for mCommerce expenditure was conducted through mobile devices and it has been suggested that Europe has accounted for roughly 8% of all mobile commerce purchases worldwide.
This study has predicted that by the end of 2014, mobile commerce will account for around 20% of all online spending in the United States, totalling more than £37 billion, a figure which equals the entire ecommerce market of Germany. European ecommerce sales via mobile are expected to reach almost £20 billion by the end of 2014 and British people will have spent roughly a fifth of their salaries using a mobile device by the end of this year it is reported. RetailMeNot senior vice president Giulio Montemagno has commented that the apparent mobile commerce market of today now represents similar figures of the ecommerce market roughly ten years ago. He has suggested that as technology continues to improve with smartphones and tablet devices, consumers will continue to spend more by using these modern means of retail.
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