The Age of Experience Masterclass with Matt Bailey

Today’s consumers are not just looking for the typical aspects of quality and service – they are making brand decisions based on experience.

From search to research to the decision and beyond, consumers are judging a brand on the delivery of an experience.

In a recent study, 60% of decision makers expect to receive thought-leadership support AFTER the purchase! Across the customer life cycle, people are looking to be wowed by the brands they choose. Matt will present the shifts in consumer behaviours and needs that will drive unique insights into your business.

Date: 27 September 2018
Arrive at the Blythswood Square Hotel, Monte Carlo Suite: 16.30
Matt Bailey Masterclass: 17.00 – 18.00
Drinks, canapés and refreshments: 18.00 – 19.00

This event is free although we will be running a
prize draw for the charity SAMH –
Spaces are limited so do let us know if you cannot attend

About Matt Bailey

Matt Bailey resides in the heart of the Hall of Fame City (also known as Canton, Ohio).
Aiming to carry on his city’s legacy, he is a Best-Selling Author, Marketing Expert,
Trainer, and Speaker.

Matt is the Digital Marketing Instructor for the Direct Marketing Association, a member of the Digital Marketing Faculty for Simplilearn, an Instructor at LinkedIn Learning, and an instructor for the OMCP (Online Marketing Certified Professional) Program.

Matt Bailey has taught:
• Google employees how to use Google Analytics,
• Experian how to present data,
• Digital Marketing workshops at Microsoft, Disney, Proctor & Gamble & IBM

Matt’s aim to fame doesn’t stop there… he has worked with a vast and widely-known clientele, including HP, ESPN, IBM, Travel Weekly, Orange Telecom, Apple Vacations,and countless more. He keynotes conferences and provides in-house training for companies all over the globe.

According to The Direct Marketing Association: “No one else has approached the plain-
English demystification of building an effective online presence as cost-effectively and
time-effectively as has Matt.”

He is the author of Internet Marketing: An Hour a Day (2011), Wired to be Wowed (2015), and his newest title, Teach New Dogs Old Tricks (2017).

When he isn’t immersed in the universe of marketing and technology, Matt spends most of his time being a husband, a dad (to four girls) and whatever time is left is spent reading history, culture, or philosophy books. As a self-proclaimed coffee snob, he absolutely loves a good cup of Joe—especially while reading.

To find out much more about Matt, visit