Mobile Commerce in the UK
Did you know that mobile commerce market in the UK is booming?
Online retailers in the UK have got some really great news to be happy about. In a recent survey conducted by the search engine giant Google, it was found that UK citizens are the leaders in mobile shopping. Thanks to the exploding growth of smartphones in the country, it was discovered that Brits shop nearly four times more using smartphones than French and Italians. Also, this year 77% of web surfers in the UK have bought something online in January and February, up from 72% last year. So it has almost become imperative for online retailers to invest in m-commerce sites to reap the full benefits of the soaring mobile and tablet growth in the UK and across the world.
Harness the advantages of mobile shopping with responsive web design
To ensure that you don’t miss the tremendous opportunity of the exploding e-commerce market, mobile-friendly sites are a mandatory. Remarkably, responsive web design will allow your websites to easily adapt according to the screen sizes, providing seamless user-experience across many devices. Be it a desktop computer, laptop, mobile or tablet, responsive web design will enable your users to effortlessly access your sites in various platforms. What’s more, responsive web design can also improve your search engine rankings as Google endorses this mobile configuration. This is mainly because responsive web design has the same URL and HTML for all platforms, making it easier and simple for Google to crawl, index and organise your web content. As a result, you can enjoy higher search engine rankings, which means greater online visibility and more profits. Moreover, responsive web design eliminates the need for separate desktop and mobile websites. This will make you to easily manage one site and one SEO campaign, rather managing two websites and two mobile SEO campaigns.
Contact Adeo Group specialists and get your website mobile!