Optimising for the Small Screen: A Guide to Making Your Website Mobile-Friendly


Is your website optimised for different devices? If not, then you are losing out on the SEO game. With over half of the world’s internet traffic being generated through mobile devices, it’s essential to design a website that is optimised for all screens. A website having a mobile-friendly design not only enhances the user experience but also boosts your search engine ranking and increases the conversion rate. Here is a guide on how to design a mobile-friendly website:


1- Create a Responsive Design:

The first step in making a website mobile-friendly is to have a responsive website. Responsive design means that the website automatically adjusts its layout and content to fit the screen size of the device it is being viewed on. This ensures that the website provides a consistent user experience across all devices.

A responsive website also improves readability; hence the users spend more time on the website. If you have an e-commerce site, a mobile-friendly design will translate into more sales.

2- Improve the UX/UI:

You need to work on UX (user experience) and UI (user interface) if you are looking to reach a wider audience. You might have the best content available on your website; this alone won’t give you the desired results if the user interface is bad on the site . The devices that we use and how the content appears on those devices is a big part of what contributes to the on-site user experience. Follow these tips to provide a smooth and hassle-free user experience:

  • Design your website to serve multiple users and their needs. Consider user context and design for versatility. For example, global e-stores should consider adding a currency switcher or language option. Similarly, include size charts for clothing items and suggest relevant accessories to enhance user experience.
  • Design the interface that is accessible for all users, including those with physical disabilities. Remember that many assistive technologies use keyboard-only navigation, so design a website that works well with it.
  • Sometimes, features such as drop-down menus and flash animation don’t work well on all mobile devices, so think twice while incorporating these elements.

3- Make your website load faster:

Nothing turns off a user more than a website that takes too long to load. If you wonder how to make your site load quickly, follow these tips:

  • Reduce image file size by adjusting dimensions, selecting the appropriate format, and compressing them.
  • Utilise GZIP or any other compression for faster page loading.
  • Set expiration times for page elements in your domain’s .htaccess file.
  • Enable lazy loading by inserting the “loading=”lazy”” attribute in HTML tags or using an appropriate plugin.
  • Optimise your pages’ code if you have knowledge of HTML, Javascript, and other website languages.
  • Combine and merge elements if possible. For example, merging two images into one will speed up page loading.

4- Improve Core Web Vitals:

Google considers specific factors as important while judging a webpage’s overall user experience. These are called Core Web Vitals. Improving Core Web Vitals for a mobile-first website involves optimising various aspects of your website’s user experience. Apart from optimising a loading speed, here are some steps you can take:

  • Improve visual stability of your site. This prevents sudden layout shifts by properly sizing and placing all visual elements, such as images and videos.
  • Optimise your site’s interactivity by reducing the time it takes for user interactions to be processed by the browser.
  • Choose a hosting service that can provide fast, reliable and secure delivery of your website content to mobile devices.
  • Use browser caching to store frequently used resources on a user’s device, reducing the need to download them with each page load.
  • Regularly monitor your website’s performance and Core Web Vitals, and make data-driven improvements as necessary.

5-  Optimise Your Website for Local & Voice Search

In the age of Alexa, Siri and Google Assistant, you need to optimise your website for local and voice search. Here is what you can do:

  • Optimise your content with location-based keywords, e.g. “pizza parlour near me”.
  • Include a concise FAQ page.
  • Include crucial business info like name, address and phone number prominently on the website, like in the footer.
  • Create a complete Google Business Profile listing to appear in Google Maps.
  • Gather positive customer reviews for improved visibility.

In conclusion, creating a responsive and mobile-friendly website is an essential part of building a strong online presence. By following these tips, you can ensure that your website will help you attract more visitors, improve your search engine ranking, and increase conversions. However, if you are looking for a one-stop solution for creating mobile-friendly websites then look no further as Adeo Group is here to serve you. We are skilled at website design, and development, as well as app and software development. You can also use us for a full range of marketing services from, SEO services and e-commerce web design; ensuring that your site meets the gold standard and offers a consistent user experience across all devices. If you want to optimise your website for mobile and other devices in a reasonable budget, contact ADEO Group today and get a quote that best matches your requirements.

We are experts when it comes to e-commerce websites; we ensure that all our site builds meet the bar and are gold  standard, we make sure that all sites offer a consistent user experience across all devices. If you want to optimise your website for mobile and other devices within a reasonable budget, contact Adeo Group today and get a quote that best matches your requirements.

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