Responsive Web Design for Your Business
We now live in a world where digital media has become our main source of information. Nearly six in ten consumers access the internet on their mobile device and search for the information on the go. The most recent statistics by Ofcoms demonstrated that 50.3% of ecommerce traffic is coming from mobile and 40.3% accounts for desktop.
The internet has become an essential tool for businesses to reach their desired target market and achieve success. For many businesses, having a significant online presence is synonymous with having a significant market presence, and this has led to some amazing developments. Right now, eyes are turned towards ‘responsive web design’.
What is responsive web design and what does it do?
Put simply, it means that a given website can adjust its own appearance and layout to fit the device that views it. So if you browse a page on your 23-inch desktop or on your mobile it will automatically adapt to fit the screen in an aesthetically appealing way. Pages become more accessible and navigation is made easier. These benefits come together to make a smooth, comfortable user experience which is entirely new. It’s a welcome innovation for many who find themselves frustrated by awkward web pages with layouts that don’t facilitate easy viewing on a mobile or tablet. Basically, it looks good on any screen including desktop, tablet and mobile.
What are the benefits of responsive web design to your business?
Such a development heralds the proper arrival of adaptable software technology in the mainstream. Responsive web design has come at the right time, too. It gives a massive advantage to those companies who want to establish a truly effective web presence. If a site is flexible enough to look good on any device then costs can be cut dramatically. Separate updates for mobiles and tablets become redundant because everything is sourced from one version. The enormous increase in mobile phone sales (which continues) makes these business benefits even more pertinent to general market trends. Evidently responsive web design is something that should be considered by all who take their online profile seriously.
If you would like to find out more about the benefits of responsive web design contact our web design and development teams in Glasgow, London and Newcastle.