Tag: branding

    Branding is not a technique or a skill that can be learned overnight; it’s an art which demands time, effort and a lot of trails. An ace branding strategy can change the whole game for an online business, and its first target audience has to be the local one. Driving and then redirecting… Read more »

Without a unique story, customers can often struggle to distinguish your business from others which offer a similar service. In an ever-increasingly competitive marketplace it is important that your business finds a way to rise above the pack and stand out. If you can make people care about your business and what you do, your product and/or services will… Read more »

The rapid growth of the Internet as a digital tool from the 1990s through to the present day has left many businesses and charities struggling to come to terms with creating a digital presence. The shift experienced by leading countries – including the UK – towards a digital based economy has been led by larger… Read more »

Unlike in the past, brands hold so much importance now and this means that anything you put in place for consumers to identify your company with really matters – it can either make or break your business. Thus, to ensure that you are using the right approach in brand building, you have to market your products… Read more »

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