Tag: Content Marketing

How to Use The Skyscraper Technique for Content Marketing & Link Building. In today’s highly competitive online world, many businesses have seen the need to invest time into content marketing. For any website to be successful, online marketing and SEO (which includes link building) are crucial. Creation of new content for your website gives search engines more… Read more »

The local business landscape has changed dramatically over the past decade. Instead of turning to traditional listings, users are tapping into the continuous stream of online information to help inform their decision-making. Such kinds of information include guides, reviews, case studies, social media updates and online customer interactions. By having these types of information available to… Read more »

Writing effective content for your website will not only increase your customers’ user experience but will also improve your SEO – how high you rank on search engine results pages (SERPs). These elements combined will lead to a strong website, increasing your website’s traffic and conversion rate. In order to write effective content it is important you understand your audience and know your business’s USP…

Businesses often grapple with the problem of writing the About Us page, wondering how to strike the balance between blatant self-promotion and necessary information. Here are some suggestions to help you create the perfect About Us page, and develop an effective content marketing and SEO strategy.     Tips To Create the Best About Us… Read more »

Take potential customers on a journey through your website with multi-step landing pages. If your business relies on online sales, then you know that improving PPC conversion rates is vital. You might think you’ve already done everything right. Negative keywords have gone, you’ve a great heading and your button colours are right, but you’re still… Read more »

Content Marketing and the Art of Skimming Unbelievable but it is true. Around 79% of readers scan a web page instead of reading it word for word. This is according to the research performed by Nielsen Norman Group in relation to content marketing. When it comes to a typical web page, a reader has time… Read more »

When the majority of site owners finally get around to adding an ‘About Us’ page to their website, it usually comes across as being more of an afterthought rather than a proactive part of their website intended to purposefully generate leads and customers. This is a tremendous pity as a powerfully created ‘About Us’ page… Read more »

What is content marketing? Content marketing is the strategic creation, sharing and use of media and published content with an intention of drawing consumers to try out your products or services. Content marketing for B2C refers to creating high quality and informative content to be published on the company’s website and shared on social media… Read more »

Would you like boost a visibility of your page? With the introduction of a number of new ways of reaching potential customers today, online marketing has become an almost basic tool for any marketer. One of the best ways of making sales and generating leads through improved online presence despite the increased competition is by… Read more »

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