Tag: PPC

  When it comes to improving the results of a PPC campaign click baits, reverse marketing strategies, intrigue, and what not is put to use, and it does work. It does generate traffic to your website, but that traffic keeps building as long as the campaign runs, or you have a bank account full of… Read more »

  Are you having a tough time in optimising your PPC Landing pages? If yes, then look no further as we give you the ten (10) best practices that can drastically improve the results of any PPC campaign. Follow these commandments and see your PPC conversion rate soar higher and higher.   1- Keywords Relevancy… Read more »

It’s been a couple of weeks since Google announced their plans to overhaul their AdWords system. On May 24, the online giant hosted their Performance Summit (the new name for their combined AdWords and Analytics launch event) and announced some major changes to AdWords that, unlike in past years, will affect every AdWords advertiser, big and small…. Read more »

Take potential customers on a journey through your website with multi-step landing pages. If your business relies on online sales, then you know that improving PPC conversion rates is vital. You might think you’ve already done everything right. Negative keywords have gone, you’ve a great heading and your button colours are right, but you’re still… Read more »

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