Tag: SEO

Making sure that your website is designed in a way that will not only be appealing to your target audience, but we will also rank well in the search engines is something that should never be overlooked. When it comes to bringing in new business opportunities by way of digital marketing, especially when it comes… Read more »

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There’s no denying that digital marketing is essential to a business’ success, seeing as how people look for everything on the web, the web is here to stay, and if a business isn’t on the web, no one will find it. This blog post has been created in order to show you that Content Marketing… Read more »

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Marketers are constantly working on new ways to improve their online presence and ranking with search engine optimization, or SEO. According to a study by hubspot.com, there are over 12 billion web searches carried out every month in the US alone, and the importance of SEO cannot be overstated. It helps businesses get visibility, drive… Read more »

News recently broke that Google has merged its Panda filter into its core ranking algorithm. The update, first introduced in February 2011, aimed to stop websites with poor quality content from  meant to stop sites with poor quality content from tanking highly on search engine results pages. The integration is yet another way for Google’s to ensure that sites… Read more »

If you have been running your Ecommerce or CMS website for a while then you have probably dabbled in search engine optimisation (SEO) at some point. Research into the technique will have no doubt prompted you to conduct a bit of keyword research and suggest you place keywords throughout the website’s header, content and blogposts with the… Read more »

In April 2015, Google rolled out its latest update, which has been aptly named ‘Mobilegeddon‘. This new algorithm was designed to improve the browsing experience of mobile device users by increasing the traffic for websites that are optimised for mobile and penalising those that are not. The update follows digital trends that show the transition from… Read more »

The local business landscape has changed dramatically over the past decade. Instead of turning to traditional listings, users are tapping into the continuous stream of online information to help inform their decision-making. Such kinds of information include guides, reviews, case studies, social media updates and online customer interactions. By having these types of information available to… Read more »

Writing effective content for your website will not only increase your customers’ user experience but will also improve your SEO – how high you rank on search engine results pages (SERPs). These elements combined will lead to a strong website, increasing your website’s traffic and conversion rate. In order to write effective content it is important you understand your audience and know your business’s USP…

Just one week into April and rumours about Google’s upcoming algorithm updates are flying at us thick and fast. According to insiders, the 21st of April will see two major changes which are meant to enhance user experience and push website owners to get with the program. Are we all falling victim to the rumour… Read more »

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