The Best Guide to Digital Marketing Channels
The business and marketing world has improved drastically in the terms of technology. Gone are the days when people would stick to traditional methods and get effective results. World today, is all about internet and innovation. Therefore, it’s really important to maintain a strong online presence in order to reach to the maximum audience and compete with the World’s pace. The online presence can be established through Online marketing channels available in the market. But, before exploring the best digital marketing channels, one must know the basics of various channels and their functions which is also referred as Multi channel Marketing; a practice through which different companies use different direct and indirect channels to promote their services and goods.
Most commonly used Digital Marketing Channels
Google Ads / Pay-Per-Click Advertising (PPC)
Pay per click is basically a marketing model in which advertisers have to pay a fee when the visitors/customers click one of their ads. It’s a process of buying more visits. Google Ads help to facilitate this process.
Search Engine Optimisation (SEO)
It is the most widely used tool which helps in attaining the natural, organic and free traffic from the search results on different search engines. It ensures that the website appears on top of the search result list.
Display Advertising
As the name suggests, it is the type of advertising which uses banner ads, images, videos and audios instead of texts for advertising purposes. The display advertising has greater impact and generates more traffic than textual advertising.
Social Media Marketing (SMM)
The number of social media users are increasing day by day which is why this platform is the most phenomenal one to attract maximum audience in shortest time span. SMM strategies along with appropriate social network websites should be selected to promote the business online. Most commons platforms are Facebook, twitter, Instagram, LinkedIn, etc.
Email Marketing
This marketing strategy involves lead generation which asks for email addresses or phone number from potential users in order to send them automatic updates and other information via email. It is said to be one of the most effective digital marketing tool.
Content Marketing
All the digital marketing campaigns are mostly successful because of the quality of their content and its marketing. Despite all other factors, quality of content is the constant for gaining maximum traffic.
Affiliate Marketing
A performance based marketing strategy in which rewards are given to the affiliates that bring about customers or users to a specific website and its main purpose is to enhance the sales by gaining more visitors from affiliate’s marketing efforts.
Online Public Relations
The promotional content to attract traffic and promoting business can be enhanced using Online PR networks. Such networks helps in publicizing the content and adding to the authenticity of the business.
Podcasting
A digitalized way of conveying the content through audios
Further Reading
If you want to brush up further on your reading, why not check out Mobile Monkey’s handy list of the Best Marketing Books for Beginners.
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