Top 5 tips that will help your website rank!

Search Engine Optimization SEO

Search Engine Optimization SEO

With Google’s recent requirement for quality, authenticity, authority, and usability in websites, it is now harder than ever to get a good ranking in search engines. Here are some top tips on how to optimize your website for Google’s algorithm today and in the future.

Keyword Phrases

Use a few words to make a keyword phrase rather than just one word. Think about what you would type into Google’s search box if you were looking for your own website. Also, utilize Google Trends to look for effective key phrases and check the competition. Always stick to just one subject area and the appropriate keyword phrase for each page of your website.

Keyword Density

The Density of keyword usage is just one of the things that Google looks for when it catalogs web pages. There is no point trying to trick Google or any other search engine by repeating the same word over, and using invisible text is also considered a Black Hat technique that only increase the chances of getting your website banned. A strong opening paragraph on your webpage is a good practice that helps a search engine find and catalog your page.

Name Your Pages

Webpages really do need to have a descriptive name with the attribute as this title is used to display a link in search results. Not many people will click on a link if it is untitled. It is good practice to include the webpage keyword phrase in the title.

Don’t forget to Link!

Another factor in good SEO is the quality of links to and from your website. Google will look at the words used in links in order to determine a webpage’s content. Use links in a way that will emphasize a page’s key phrases. Page ranking can be improved by exchanging text links with other websites. However, it is important to exchange links with quality websites that are relevant to your page’s content.

High Quality Web Design

Well organized pages tend to rank higher in Google. These pages also tend to become more popular, which will give a further boost in rankings. If you maintain good design as you go along, SEO will involve less work.

Adeo Group specialists can help you to boost your website’s rankings on the search engines and develop a professional eCommerce website.  If you are looking for an experienced and highly skilled web development & design team contact us today and see how we can help!

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I would definitely recommend Adeo for a high quality and professional service, and for those looking to really take their website to the next level!

- Conor Graham, Ecommerce Manager, Eden Mill

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