Your Social Media Calendar: March 2016
If you run social media accounts for your business it can be difficult to think of new and interesting things to post every week.
Particularly, if your business is a start-up or you are a sole trader it will be unlikely you have the resources available to employ a full digital team – which means the task falls to you.
Through our experience partnering with small businesses we know that social media isn’t often at the top of the list of priorities, with some small business owners leaving only half an hour or so a week to social media marketing, or signing in as and when they can.
If you find yourself in this situation you may follow the default option of simply linking to your homepage or promote your products. However social media is supposed to be just that, social, and as many of the best brands have proven maintaining engagement with your brand requires to break up your promotional posts with interaction with your customers and the world around you (outside of your business!)
Social Media Post Ideas for Small Businesses
This then leads you to the problem of thinking of ideas for what to post that is non-promotional, especially if you only have 15 minutes to spare in between meetings or tasks.
National holidays and awareness days are a great way for your social media channels to remain current and as many often have their own associated hashtags, can be a great way to drive exposure and engagement. Many large brands even find clever ways to link national events to their products which can be more engaging than a simply homepage link.
Every now and again we like to put together a post for the coming month with some of the national holidays and awareness events that you can integrate into your social media posts. Whether you schedule ahead or use this post for reference we hope it helps if you find yourself having a mind blank in March!
March Events You Can Use in Your Business’s Marketing / Social Media Strategy
Easter weekend falls in March this year. As with any bank holiday, long weekends, city breaks, flights and hospitality can all experience a boost as people seize the opportunity to head off for the long weekend.
Retail also experiences a boost from Easter with UK consumers spending around £350M on food and drink. Easter is the second biggest retail event after Christmas with gifts, flowers and cards also benefiting during this time.
In March many families will also be thinking about jetting off for the Spring school holidays so March may see an increase in searches for holiday breaks (both abroad and local).
National Caffeine Awareness Month
National Nutrition Month
Your business may challenge employees to cut back on caffeine or look at their diet during the month of March. Perhaps post updates on how they are getting on each week, how many cups of coffee consumed, etc.
National Kidney Disease Awareness Month
Prostate Cancer Awareness Month
National Women’s History Month
7th – 13th: British Pie Week
16th – 22nd: Downs Syndrome Awareness Week
2nd: National Old Stuff Day
4th: National Grammar Day
8th: International Women’s Day
Your business may take part in raising awareness of the slow progress of women’s right in many places across the world, or celebrate the achievements of women your own workplace.
19th: National Clear Your Clutter Day
21st: World Down Syndrome Day
25th: Good Friday
26th: Purple Day for Epilepsy
27th: Easter Sunday
Can you think of any more ideas? If so, leave them in the comments or tweet us @adeogroup.